UNIT4DBGB530

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…

You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)

You have inherited a land parcel admeasuring 12,000 m² just opposite an ASI monument site, falling within the Airport landing-takeoff funnel and an ONGC gas pipeline passing right below from the centre of the land. What is the possible real estate use of this land? Elaborate your proposal with the concept idea as to what can be done to make this land profitable? Justify your proposal with a believable strategy. Write your marketing pitch in brief. Mention your target customers/users and revenue model with investment exit strategy

Please answer this Simple question

Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted.  How long have you been using this particular brand?  Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.

Good day . Can you assist on the fpllowing question below  Drip Footwear is more than just a sneaker. It is a brand that is dedicated to working with customers to design the future. Design and Quality are at the core of everything we do. In 2019, Lekau Sehoana introduced South Africa to a new shoe brand called Drip Footwear. Two years later, he has seven stores across the country. The brand has a new store in Springs Mall, East Rand, following the one that was opened in Venda, Thavhani Mall in February this year. Q.1. Using examples, explain the importance of purchasing and supply in a company like Drip footwear.Q.2. With reference to the above, discuss Quality decisions as a purchasing and supply activity.

As a brand manager for the new launched coffee, what target marketing strategy will you propose to capture a large slice of the market share and to duplicate the brand success of the corporation in the beer market? Explain your answer and identify the most feasible segment for the coffee.

For each of these products—chocolate bars and cereals—describe how marketers can apply their knowledge of the differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition.

Choose a product and then describe how you would use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification of that product. Do not copy from another chug answer. Authentic answers only please.

Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management.  You may also discuss how a company might go about implementing a program that addresses customer lifetime value.

Imagine you are in a marketing role and you have been asked to launch a new product called TRYP (a new range of boutique hotels). What would consider to be 4 important points that will ensure customer acceptance of this brand name?

Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.

(1) Think of three car brands or specific models. Howare these products positioned in your mind? Whatterms do you use to describe them? (2) Given yourtransportation needs in the near future (assuming youwill need a car), which model is the most desirable?The least desirable?

Suppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.

Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice. How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?

What psychological factors in the customer's buying behavior could have helped Pizza Mia to enjoy the sudden increase in its sales? Explain your answer.

Please simply answer this easy question posted below

This is a marketing question: Using the components of the 4E framework, outline how an entrepreneur marketing low-sugar candy might apply it to his or her marketing mix efforts.

Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.

Using an example of a recent purchase which is a Playstation 5, answer the following questions:1. Justify, using relevant theory, why this was a high involvement purchase.2. Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was.3. Explain why you chose this product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation.4. Discuss whether you feel you gained value from this purchase, within your answer show how value is created during an exchange. could you please write around 2000 words with references?

What is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge) facing Burt’s Bees is the brand is targeted to an inappropriate segment.  WHAT strategic marketing steps should the new owners of the Burt’s Bees company (Clorox) take to overcome this challenge? e.g., Instead of targeting older consumers who are concerned about their health, Clorox should target a new customer segment. They should focus on a younger segment that is environmentally conscious, who would be willing to pay a premium for the Burt’s Bees branded products.

Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.

1-Idea generation is meaning the systematic search for new product ideas. Agree Disagree     2-Product mix consistency indicates the various product lines are in end use.   Agree Disagree     3-The production concept meaning consumers will favor products that offer the most in quality, performance and innovative features.   Agree Disagree

The director decides to move forward to fix this issue. "I'd like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good-tasting cookie' whenever they see 'Cocoa Cremes'." "I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales." Which strategy would you recommend to the director? Select an option from the choices below and click Submit. You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it. You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie. You recommend developing an advertising campaign that pairs images of people eating…

Explain and describe the 4Ps on Marketing?Explain marketing's role in each of the 4Ps? Explain the 4Ps and roles demonstrating that you have a good understanding.

Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want to enter the B2C market. They have designed and engineered the product and packaging, assigned price and created a compelling social media and advertising campaign. They currently are not sure how to get it to the B2C market. What "P" of marketing are they missing? O place O perceived value O promotion O price O product