MKT205_Project

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Question 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering. Target Market – Customer Need/Problem – Product – Price – Distribution – Promotion – NOTE: -no chatgpt answers -no plagiarism should be found -subject : business

Q1 Define Law?

Down market stretch explain.example: Xerox has long dominated the medium and large copier segments, by the late 1980’s, the small copier segment was growing at a much faster rate. Canon, Sharp and other Japanese competitors had entered the low-end segment, where they quickly dominated. Moreover, these competitors used their success at the low-end as a base for competing with Xerox in the mind size copier segment. Thus, to meet shifts in the market demand, Xerox introduced a line of small copiers.

Question 8 In Monopolistic Competition, sellers try to develop differentiated offers for different customer segments. O True O False Moving to another question will save this response. TOSHIBA A F7 NAA F8 44

7.  Question content area left Part 1 Leah​ Johnson, director of Urgent Care of​ Brookline, wants to increase capacity to provide​ low-cost flu shots but must decide whether to do so by hiring another​ full-time nurse or by using​ part-time nurses. The table below shows the expected costs of the two options for three possible demand​ levels:                                                                                   States of Nature​ (demand) Alternatives Low Medium High Hire full−time $300 $480 $680 Hire part−time $0 $340 $1,200 Probabilities 0.20 0.55 0.25 Part 2 ​a) The alternative with the least expected cost is ▼   a. Hire full-time b. Hire part-time The expected cost of this alternative is ​$ ______ ​(enter your answer as a whole​ number). .

This question is related to the STP process: Segmentation, targeting and positioning.Q.1  Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.

Engineering Management questionWhat may be used as aids in planning

QUESTION 2 (Part) Marie from question 1 expected to have a substantial income tax liability for the 2023 income year and shortly before 30 June 2023 wanted to adopt some tax planning strategies to reduce that liability. She considered the following two suggestions. ... The second alternative suggestion was a “tax effective” investment scheme that Marie heard about at a city wine bar that was a “certainty” to reduce her income tax liability. The investment was marketed by a brochure that highlighted its tax advantages and was widely  promoted by a cattle investment company. It involves a cattle breeding program under which an investor agrees to lease from the cattle investment company some cows for breeding purposes and pays leasing fees for this, and then makes income from the sale of bred cattle. The initial lease period is two years during which the investor engages a cattle management company to manage the cows for breeding purposes and pays management fees for these services. An…

Q.1: How forecasting helps in different disciplines of management science? Make a comparison between quantitative forecasting versus qualitative forecasting

D & R A1 2 -1  Question 2. Contango and Backwardation Define and contrast contango and normal contango.

QUESTION 3 Discuss three main benefits to create a Business Plan. TTTT Paragraph Arial 3 (12pt) ST T, S fr Mashups

Question 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most             recent data iii. Exponential smothing when α = .6 and the forecast for march is 350   vi. Detemine which of the three forecasting technique is the most accurate using MAD N.B. Only answer IV

Question 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.   Table: Advertising Expenditure vs. Sales from 2008 to 2017   Year Advert. Expenditure Sales   (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).

Ch. 7 Q8

Show your complete solution for A, B, and C.

Question 10 Explain the meaning of Segmentation in space market? and why this market is highly segmented? Use the editor to format your answer

QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. [2 marks] ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. [3 marks] iii. Exponential Smoothing when α= .6 and the forecast for March is 350. [5 marks] iv. Determine which of the three forecasting technique is the most accurate using MAD. [4 marks]

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Q3. Write thesis statements for the following three general subjects.   1 -        Diminishing cultural values   2 -        Social networking sites   3 -        Brands

Student Portal | Main BUS-660 Topic 1 DQ 1 /ilm/takeAssignment/takeAssignmentMain.do?invoker=&takeAssignmentSessionLocator=&inprogress=false eBook X X State of Nature Decision Alternative Strong Demand S₁ Weak Demand S₂ Small complex, d₁ 7 6 Medium complex, d₂ 12 6 Large complex, d3 19 -9 CengageNOWv2 | Online teachin X MindTap-Cengage Learning Problem 4-11 (Algorithmic) Following is the payoff table for the Pittsburgh Development Corporation (PDC) Condominium Project. Amounts are in millions of dollars. x + A million, the large complex remains the best decision. 30 G Suppose PDC is optimistic about the potential for the luxury high-rise condominium complex and that this optimism leads to an initial subjective probability assessment of 0.8 that demand will be strong (S₁) and a corresponding probability of 0.2 that demand will be weak (S₂). Assume the decision alternative to build the large condominium complex was found to be optimal using the expected value approach. Also, a…

research findings and conclusion on the effect of rising food prices on low income household in Brown's Town

QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months January February March April May June July Sales 69 75 86 92 95 100 108 115 125 131 140 150 August September October November December a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. iii. Exponential Smoothing when a= .6 and the forecast for March is 350. iv. Determine which of the three forecasting technique is the most accurate using MAD.

Q The manager of a fast food restaurant featuring hamburgers is adding salads to the menu. For each of the two new options, the price to the customer will be the same. The MAKE option is to install a salad bar stocked with vegetables, fruits and toppings and let the customer assemble the salad. The salad bar would have to be leased and a part-time employee hired. The manager estimates the fixed cost at $12000 and variable costs totalling $1.5 per salad. The BUY option is to have pre-assembled salads available for sale. They would be purchased from a local supplier at $2 per salad. However, offering pre-assembled salads would require installation and operation of additional refrigeration, with fixed annual cost of $2400.  What is the rational decision if A) the manager expects to sell 25000 salads per year and B) the manager expects to sell 18000 salads

Question 3 A NASA manager testified to the Rogers Commission that they hoped the backup O-ring on Challenger's solid rocket boosters would be the sealing O-ring under the worst case conditions.  This is an illustration of which Irving point:  Group of answer choices A) Shared illusion of unity B) The illusion of invulnerability C) Stereotyped views of others D) Having a moderately cohesive group

Question 2. Calculate using the table below: + a. b. C. d. Calculate simple average for the entire sales. Calculate 3-months moving average. Calculate 3-months centered moving average Calculate sales forecast for the month of July. Month JAN FEB MAR APR MAY JUN JUL Sales 4900 5000 5500 5200 5100 5600 Simple Moving Average n=3 Centered Moving Average n=3