DHLGroup6

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?

Construct a Competitive Profile Matrix (CPM) for the target firm.(UnderArmour,Nike,Adidas) (a total of 12-15 factors)

Review the New Product Development Processes described by Nike and Shopify. Nike Shopify Question response: Comparing the various new product development processes, outlined in these notes, by Nike, and by Shopify, respond in the box below with an approximate 200-word analysis of the different new product approaches presented. Potential prompts for your response include: What critical element of the marketing process had you not considered before? What elements appear most critical to you? Why? How do you see these approaches differ, if at all, for products vs. services? Looking at other companies, beyond Nike and Shopify, what other approaches do you see other companies using to support the new product or service development?

(b) The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.

A popular Indian Brand wants to establish, retail chain hyper-market in all metro cities in the country. Before they establish, the company wants to know their success rate compare to other competitive brand. (i) Formulate a Market Feasibility Survey Plan  (ii) Develop a marketing questionnaire to know the success rate of the competitive brand.

In terms of product differentiation, why does Taco Bell test-market its new products for months before deciding whether to introduce them in a wider area

Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.

establishing a successful customer relationship and stay competitive in the market, Amazon should take care of the following. Elaborate both areas in detail. The elements needed in the implementation of the successful CRM strategies.

（Sydney supermarket）You are to define the marketing strategies of your LOCAL SUPERMARKET: o USE EITHER; PORTER’S FIVE FORCES MODEL OR KIM& MAUBORGNE’S BLUE OCEAN STRATEGY MODEL ■ Explain the model ■ Benefits of the Model o SUPERMARKET CHAIN § Develop a marketing strategy for the Supermarket to differentiate it from the current approach. • Target Customer • Competition • USP of the Supermarket Chain • AER & BOR initiatives Purpose: The purpose of this assessment is to: • Demonstrate an understanding of marketing strategy models. • Critical thinking and evaluation of model opinions and application. Topics to be covered: • Marketing Strategy Models • Strategy application and implementation • Market Research YOU MUST INCLUDE GOVERNMENT RESEARCH PROFILE for the LOCAL AREA, and INCLUDE PHOTOGRAPHS of the STORE, and PRODUCT IN STORE. Assessment length This report is limited to a maximum of 2000 words,（Sydney supermarket）

Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select a company of your own choice to analyse and evaluate the following:a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding .b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market

Under Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design           Product Line Breadth           Brand Awareness / Reputation           Distribution Capabilities           Celebrity Endorsers           Geographic Market Coverage                       TOTAL 1.0         Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike.  Supporting rationale for your ratings (use as much space as needed):             Conclusions from your completed Competitive Strength Assessment:

New Product Introductionidentify a new product your company will introduce.Address each of the following in your paper:Identify your company and give a short background on the business including their mission, vision, goals, and objectives.Identify the new product you will develop and roll out to the customer.Describe how the design team will include the following functions and organizations, explaining the role for each team member:MarketingEngineeringOperationsSupply ChainQualityKey SuppliersHow will you use technology in the development, manufacture, and supply chain of your new product?How will you ensure the quality of the product in its design and production?

Delta Air ConditionersThe Industrial Central Air conditioning (AC) market in India presents a fragmented scenario with more than 9 players from all over the world. Delta Air Conditioners of UK entered the market 8 years back with innovative high performance product range and quickly grew to be the 6th largest player. The central AC market has major application in Malls, theatres, hospitals and office complexes and the industry was growing at around 12% annually from 2010 to 2015. Performance of Delta Air Conditioners in Q1 of fy2016Though Industry grew by 15% but the sales of Delta AC dipped by 2% in this period, despite introducing 2 new products. The alarming figures of the quarter led Mr Bakshi, National Head Sales and Marketing asking each zonal Sales Head to identify reasons for this decline. At the Q1 Review Meeting held in end July, most Zonal Heads attributed it to customer dissatisfaction due to poor after sales service covering poor dealer workshop infrastructure, non…

ACTIVITY # 4 Module 3 Lesson 2: Marketing Research Answer the following: 1. Get at least ten Sari2x Stores as your respondents and ask the price of a % kilo of sugar. Do a tally of the results. What do your initial findings show?

Detailed analysis of Industry Comparison/ Financial Performance (Past 4-5 Years) for accor hotel in UK with figures

Please compute the Quantitative Strategic Planning Matrix (QSPM). And give explanation from the answers thanks   please answer asap

Discuss the external analysis of Amazon related to how the company is using Blue Ocean Strategy during covid -19.

What aspects would ypu want to evaluate for the following: (state your reason) 1. A personal music player (e.g. a smartphone app)? 2. A website for selling food?

Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?

RISK MANAGEMENT IN PURCHASING/PROCUREMENT CASE STUDY A survey by Capgemini Research Institute found two-thirds (66%) of retail and consumer product organizations were changing their supply chain strategy following disruptions and shifts towards online shopping. Covid-19 was seen to be “a wake-up call” with over eight in 10 retail and consumer product organizations facing disruptions, and only 25% of retailers believing they had the agility needed to support “evolving business needs”. Over the years, disruptions have largely been caused by the Covid-19 that resulted into closure of borders. This has been exacerbated by the Russian Invasion of Ukraine that started in February 2022. More challenges exist ahead with the current civil war in Sudan. These challenges expose retail and merchandise operations to several challenges, namely; Stock outs Delayed supplies Inflation Fuel prices continue to shoot up. Required; Question Two Examine the impact of supply disruptions on the financial…

RISK MANAGEMENT IN PURCHASING/PROCUREMENT CASE STUDY A survey by Capgemini Research Institute found two-thirds (66%) of retail and consumer product organizations were changing their supply chain strategy following disruptions and shifts towards online shopping. Covid-19 was seen to be “a wake-up call” with over eight in 10 retail and consumer product organizations facing disruptions, and only 25% of retailers believing they had the agility needed to support “evolving business needs”. Over the years, disruptions have largely been caused by the Covid-19 that resulted into closure of borders. This has been exacerbated by the Russian Invasion of Ukraine that started in February 2022. More challenges exist ahead with the current civil war in Sudan. These challenges expose retail and merchandise operations to several challenges, namely; Stock outs Delayed supplies Inflation Fuel prices continue to shoot up. Required; Question Four a) Define the term “agility” as used in the case study…

Marketing Mix Strategy 1: PRODUCT   Using Product marketing mix elements, please provide: ·       brief analysis of the company’s current product strategy for their current market by analysing their: o   product mix  (The Table of their current product Mix) o   3 levels of product (please include the diagram) o   PLC ·       recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation

Conduct a marketing operational analysis for Bosch Car Service, identify the gaps, and develop a revised Marketing strategy. report should include, Executive summary, Situation analysis, Positioning of the brand and competetive advantages, Revised markerting strategy going forward, Conclution and recommendations

According to Kraft Foods:  The Coffee Pod Launch case study by Aleem Visram, should Kraft use both the Maxwell House and Nabob brands for coffee pods? Why or why not?

Analysis of the existing relationship management strategy of Nike based on the following: Its success rate to develop relationships  Area of concern that needs improvement  Proposals to improve the strategy

please explain them

RISK MANAGEMENT IN PURCHASING/PROCUREMENT CASE STUDY A survey by Capgemini Research Institute found two-thirds (66%) of retail and consumer product organizations were changing their supply chain strategy following disruptions and shifts toward online shopping. Covid-19 was seen to be “a wake-up call” with over eight in 10 retail and consumer product organizations facing disruptions, and only 25% of retailers believing they had the agility needed to support “evolving business needs”. Over the years, disruptions have largely been caused by the Covid-19 that resulted in the closure of borders. This has been exacerbated by the Russian Invasion of Ukraine that started in February 2022. More challenges exist ahead with the current civil war in Sudan. These challenges expose retail and merchandise operations to several challenges, namely; Stock outs Delayed supplies Inflation Fuel prices continue to shoot up. Required; Question One According to the case study, what do we consider to be…

RISK MANAGEMENT IN PURCHASING/PROCUREMENT CASE STUDY A survey by Capgemini Research Institute found two-thirds (66%) of retail and consumer product organizations were changing their supply chain strategy following disruptions and shifts toward online shopping. Covid-19 was seen to be “a wake-up call” with over eight in 10 retail and consumer product organizations facing disruptions, and only 25% of retailers believing they had the agility needed to support “evolving business needs”. Over the years, disruptions have largely been caused by the Covid-19 that resulted in the closure of borders. This has been exacerbated by the Russian Invasion of Ukraine that started in February 2022. More challenges exist ahead with the current civil war in Sudan. These challenges expose retail and merchandise operations to several challenges, namely; Stock outs Delayed supplies Inflation Fuel prices continue to shoot up. Required; Question Three…