MK Chap 12 Flashcards _ Quizlet

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Instruction: (Own word)Kindly write two to three sentences for each of the following marketing terms:1. Marketing Orientation2. Social Marketing Orientation3. Selling Orientation4. Target market5. Segmentation6. Positioning7. Targeting8. Marketing Mix9. Promotional mix10. Demand11. Customer satisfaction12. Customer dissatisfaction13. Delighted customers14. Brand15. Service16. Product17. Service quality18. Demographics19. Social class20. Distribution21. Marketing channels22. Business consumers23. Retail24. Wholesale25. Customer relationship

Which of the following should be low if you are looking to develop a keyword strategy?   Question 10 options:   keyword difficulty   volume   competition   CPC   more than one of the above

Seven Essential Elements of An Effective Compliance Program include: Question 21 options:   A-Establishing Compliance Standards of Conduct and Procedures   B-Overall Compliance Program Oversight   C-Due Care in Delegation of Authority   D-Monitoring and Auditing Systems   E-All of the Above

Chapter 7 in the book Business Communication and Character" by Amy Newman

All are methods of measurement Except?   Question 16Answer a. Longitudinal measurement b. Statistical analysis c. Ratio d. Comparison Unit

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QUESTION 64 Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience QUESTION 67 Marketing should guide the firm’s mission by making sure the organization is focused offering value to a. its existing and potential future customers. b. its next generation of customers. c. its current customers. d. its best customers.

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What is a characteristic that can be assessed without difficulty before the purchase?   Question 8 options:   a)  Credence quality   b)  Experience quality   c)  Intangibility   d)  Search quality

Q4. Illustrate about how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch. (200-250 words)

Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

Finding ways to reduce __________ is a crucial responsibility of management.   Question 19 options:   Stress   Dissatisfaction   Uncertainty   None of the above

Q46 Select the correct option after identifying the statement/s that is/are false. 1. Ultimately, the difference between advertising and public relations is that advertising takes a longer, narrow view of image and reputation; 2. Ultimately, the difference between advertising and public relations is that advertising takes a longer, broader view of the importance of image and reputation; 3. Ultimately, the difference between advertising and public relations is that public relations takes a shorter, view of the importance of image and reputation ;4. Ultimately, advertising takes a longer, broader view of the importance of image and reputation Select one: a. 1, 4 b. 2,3 &4 c. 1,2,3, &4 d. 1,

v Question Completion Status: A Moving to the next question prevents changes to this answer. Question 1 social factors that influence consumer buyer behavior. a. Culture, subculture, and social class O b. Motivation, perception, learning, beliefs, and attitudes c. Age and lifecycle stage and lifestyle d. Small groups, social networks, family, social roles, and status

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Sales metric (17)

5. Which of the following best describes a "sales funnel"? Group of answer choices A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product by first finding out which are interested and have money to spend, then eventually leading them to purchase your product. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price.

SEM - Chap 3 - Student Copy - Gatorade Website Research Assignment (2) - Word (Product Activation Failed) put References Mailings Review View Acrobat O Tell me hat cuant to do - A A ,三,玩, |处 Aa - AaBbCcD AaBbCcDc AaBbC AaBbCcC AaB AaBbCcD. x' A - aly , A 三=|▼ , 1 Normal T No Spac. Heading 1 Heading 2 Title Subtitle Paragraph Styles 5. Name at least 4 things that have changed since Gatorade was first introduced? Use complete sentences for your answers. 1. 2. 3. 4.

Q.1.1.10 If we transform data into more meaningful measures, then this process is referred to as: (2)   (1) Statistical modelling (2) Data enrichment (3) Data relevancy (4) Experimentation       Q.1.1.11 Categorical data, where the categories have implied ranking, is referred to as: (2)   (1) Discrete data (2) Ordinal-scaled data (3) Nominal-scaled data (4) External data       Q.1.1.12 You are the CEO of a listed company. The annual financial statements published by your company would be viewed by a rival company as: (2)   (1) Internal data (2) External data (3) Nominal data (4) Secondary data       Q.1.1.13 Data quality is influenced by: (2)   (1) The source of the data (2) The method by which the data is collected (3) The type of data collected (4) All of the other options       Q.1.1.14 Data relevancy refers to the fact that data selected for analysis must be: (2)   (1) Obtained online (2) Obtained using algorithms (3) Checked for errors and outliers (4) Problem specific   Q.1.1.15…