Marketing Mix Analysis

CPPREP4004 Establish marketing and communication profiles in real estate - ACT Item 5 of 14 Identify and explain two (2) ethical practice considerations that need to be taken into account in marketing and communication. Ethical practice one: Enter a response here (No limits) Ethical practice two: Enter a response here (No limits) le Exit [→

American Express faces the most competition in attracting the younger demographic. As previously discussed, American Express is viewed as a status symbol and is marketed primarily towards affluent customers (Kotler & Keller, 2016). This does not appeal to the younger demographic, who typically have not yet obtained socioeconomic success. How American Express can attract the younger demographic, and people with low income to stay competitive on the market and increase sales/profits?

Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics

Luxuries are non-essential pleasures. Without food, shelter, and water, most people die. Many Americans install indoor plumbing and electricity. Many people need internet access. Must it? What about non-internet users? How will the internet connection requirement affect online company growth?

How would you describe Honest Tea’s ideal level of market coverage? Why would this intensity of market coverage be appropriate for such beverages?

Luxuries are non-essential pleasures. Without food, shelter, and water, most people die. Many Americans install indoor plumbing and electrical wiring. Many people need internet access. Must it? What about non-internet users? What type of influence do you believe the requirement of having an internet connection will have on the development of online business?

What is the main revenue earning model for Facebook? O virtual Model Infomediary Model Broker Model O Al Other:

The obesity epidemic in the U.S. is responsible for many chronic conditions.  Using the Five-Stage Model of consumer buying, outline how you would convince consumers to buy and use health foods to reduce obesity (from Kotler, p. 138).

About 9% of Internet users do not shop or buy online. Explain THREE (3) possible reasons why some people do not shop online.

Can I have some help with this please The taxicab drivers' union is threatened by the introduction of self-driving vehicles.   Threat of new entrants, Power of suppliers,Threat of substitutes, Rivalry of existing competitors, Power of buyers.   In which of these industries would buyers enjoy relatively high power? [Select all that apply]  Aluminum can manufacturers when dealing with beverage industry buyers, air transportation between Boston and New York City, steel, Electrical power generation (household buyers).

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

A company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.

Mr. Saxena an NRI from United Kingdom had come to India for a vacation and observed that for people in India, consuming Tea is a must every single day. However, he found it very surprising that despite Indian climate being hot for more months in a year, no marketer in India was marketing ready-to-drink/consume iced tea in PET bottles. In a country where tea is so popular, why wasn't any Company trying to market ready-to drink/consume iced tea. There were other beverages like aerated soft drinks that were being sold but not iced tea which was very surprising to him. In 2018, a major study conducted across 20 countries found that the popularity of ready-to-drink/consume iced tea was steadily growing. The market for ready-to-drink/consume iced tea was expected to grow further across many countries including India. Mr. Saxena sensed a big opportunity in this virgin market where tea was so popular and which was yet to be explored and exploited by big marketers for ready-to-drink/consume…

1. Which mobile financial services (MFS) do you prefer the most? Why do you prefer it the most?2. What are the different reasons for what you have been using MFS?

Forwarded Question 2 Discuss four (4) segmentations that would help the bank to expand the e-wallet market.

A company that produces and distributes organic vegetables for grocery stores wants to market its vegetables in such a way that children will want to buy them. To accomplish this, the company creates an advertising campaign that features children dressed up in vegetable costumes attending a Halloween party and eating vegetables and dips as a snack. The company also packages cut up vegetables in grab-and-go containers in fun shapes and colorful designs to attract children's attention in the grocery store. Which marketing function does this scenario most closely describe? Multiple Choice grading buying selling promoting marketing research

The Qur’an lays great emphasis on justice. It is natural to bring this idea into market relations, especially prices. Thus, the Prophet characterized riba as overcharging a trusting customer.  What are the two terms occurring very frequently in Ibn Taymiyyah’s discussion on the issues related to just price, just wage, and just profit? Integrate his points based on their relevance to contemporary society’s welfare issues.

The definition of luxury is the pleasure of something that is not necessary to one's survival. The basic needs of most people are food, shelter, and water. Many people in the United States would put in new wiring and bathrooms. These days, a lot of individuals think having an Internet connection is vital. Is there a need for it? What about those who either don't have or don't use the Internet? What potential consequences may having to be online have on the expansion of online shopping?

Please no written by hand solutions Question N1 Lush Fresh Handmade Cosmetics UK Lush Fresh Handmade Cosmetics UK sells handmade premium beauty products such as body washes, bath bombs, and face masks through 900 cosmetics shops around the globe. Until recently, it engaged customers with captivating Instagram posts, which contributed to its massive following of more than 570,000 people. Therefore, people were surprised when the company announced it was abandoning social media because it inhibited the firm's ability to engage with fans. The announcement mentionéd difficulties associated with talking directly to customers and challenges with changing algorithms the firm had to fight to appear in customers' newsfeeds. "We want social to be more about passions and less about likes," says Lush. Social media platforms order posts by relevancy rather than chronology, which makes it harder for many brands to appear in consumers' social media feeds without paying to be there. 1. Explain your…

Despite an economic recession caused by COVID-19 in 2020, the non-life insurance sector grew. As a result, insurance companies have attempted to create a new segment based on the surge in demand fuelled by increased health awareness in the wake of the Pandemic. Discuss how insurance companies can form their new market segment.

Can you prepare a model introduction section for a research paper with the research topic "The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines".

You are an entrepreneur who is designing a new line of boutique hotels located along California’s coastline. Each of the 100 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, premium beers, and top-label liquors for a nightly rate of $315. The hotels will have a spa, an onsite restaurant, and a separate full-service bar that features local musicians. Describe in detail the demographics—age, gender, family life cycle, income and social class, ethnicity, and place of residence—of your target customer.

Why did venture capitalists believe that subscriptions are the clearest way around a difficult advertising world? How did they evaluate the startup adopted in this model? Why do they estimate that an existing subscriber of Netflix is worth higher than of Spotify?

What are some advantages of Walmart purchasing established web businesses? What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers? How will the aggressive e-commerce plan implemented by Walmart affect operations at its retail locations?

Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. Consult at least five academic resources (preferablypeer-reviewed academic journals) on your research topic. It is very important that the literature isfrom a reputable, academic source. Use Google Scholar to find journalarticles where other researchers report research they have conducted on your general topic.Thus, the sources must relate to, and be relevant to, your topic and research problem. Ensure thatyou structure your literature review in a logical manner and that you reference the relevantmaterial correctly. Also, make sure that you engage with the sources critically and only use what isrelevant to your own study. You will need to demonstrate your ability to synthesise complexinformation into a coherent whole. This synthesis will require critical thinking and academicwriting skills.  please include the sites so i may reference

During the downfall of the economy due to the COVID 19 pandemic, many companies are desperate to increase sales by applying different types of motivational advertisements to attract customers. A car dealer in Malaysia recently advertises a promotion of "BUY 1 CAR, GET ANOTHER CAR FREE".  Which type of theory would be appropriate to apply in selling cars during this economic crisis?