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Chapter 7: Product Life Cycle Activity Directions:
Watch the video below
https://www.youtube.com/watch?v=ob5KWs3I3aY&ab_channel=TwoTeachers
Questions:
1. Why is the product life cycle important in Marketing? It describes the stages that the product goes through.
2. Do all products reach the final stage of the product life cycle? What can happen? Not all products reach the final stage, some continue to grow while others rise and fall very quickly.
3. Where does the product life cycle start? What Stage? The product life cycle starts at the research and development stage, this tends to be very time consuming and costly as the product has been designed and isn’t yet produced. Therefore, there are no sales, so cash flow is negative at this stage. 4. During the Introductory stage, what does the business do during this stage? The business's product is launched to the market. The business would invest heavily in marketing and promotion of
the product and cash flow would usually be negative at this stage. Pricing strategies are important at this stage and both penetration pricing and price skimming are common strategies used to attract those early adopters or loyal fans
to purchase the product and get the ball rolling. 5. What happens during the growth stage? Following the introduction of the product sales will typically start to grow, Therefore the growth stage comes next and is where sales start to increase rapidly alongside demand for the product, also competitors may appear with similar products as they try to replicate the businesses success. This is typically the stage in which cash flow starts to turn positive and the business starts to see a profit from the product.
6. What do businesses do during the maturity stage? The next stage is maturity which is when demand for the product starts to stagnate, although the product is typically
well established and well-known at this stage it tends to stagnate as there will also be high competition in the market. However, a key positive for the business is that the product is well established so cost of production and investment in marketing is typically much lower, therefore cash flow tends to still be positive during this stage. Common strategies during the maturity stage include managing production levels to ensure the business doesn’t over produce whilst distributing the product to more businesses and retailers to reach a wider audience commonly with a lower price tag following the maturity of the product it enters the decline stage within which sales start to decrease and the market is oversaturated with both competition and availability of products.
7. During the decline stage the market is oversaturated with competition, availability of product.
.
8. List some product extension strategies: ●
introducing more products
●
brand extension
●
advertising
●
price reduction
●
adding value
●
exploring new markets
●
new packaging
9. List 2 examples of product extensions you have witnessed in your lifetime. ●
Coca Cola, Cereal
10. What year did Apple launch? What were their sales for that year? The Apple iPhone was introduced in the market in 2007, reporting 1.39 million sales, they hit the Growth stage fairly quickly increasing from 1.39 million sales in their first year to 11.63 million sales in 2008.
11. What percent increase did Apple have from 2008 – 2015? Percent Increase = (2015-2008) / (2008)
Percent Increase = (231.22 - 11.63) / 11.63
Percent Increase = 18.9 %
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Related Questions
Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements):
Select one or more options:
A) The product life cycle is used as a segmentation variable to segment a market
B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be
C) The product life cycle looks exactly the same for all offers
D) You can see the product life cycle at different levels, such as product class or brand
E) The time it takes for different offers to go through the stages of the product life cycle varies
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The product is iphone.
Introduction
Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand.
Four Ps of Marketing
Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose.
• Product: Describe the want or need your product addresses.
• Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.
• Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive
product and its relative pricing.
• Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.
•…
arrow_forward
Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits
1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.
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Explain, in detail, with the help of any example from FMCG/Automobile/Consumer Durable industry, marketing strategies to be adopted for maturity stage of Product Life Cycle(PLC). Explain Briefly.
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Explain formulating a profit driven strategy as on the image below.
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In this module, the product life cycle was defined as a concept that explains how products go through four distinct
stages from birth to death including: introduction, growth, maturity, and decline. Each stage is actually based on the
market's response to the product. This dynamic causes firms to adjust their marketing strategies so that they are in
alignment with the current stage.
For this discussion, review the Product Life Cycle Strategies on pg. 304 in your text and respond to each prompt.
Identify one product for each stage in the product life cycle (i.e., four different products) and explain how each product
fits in its particular stage, as noted.
• For the product you identified in the introduction stage, tell us what strategies you would use to launch
this new product.
For the product you identified in the growth stage indicate what strategy would be necessary to
maintain brand loyalty as competitors now are entering the market.
For the product you identified in the maturity…
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Brand: Burger King vs Subway
Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service.
Describe a main target market and discuss why they are the appropriate segment to target.
Share what you think is the value proposition of your chosen product or service.
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4. Why do management need to analyze customer value and product life cycle? How do the two types differ? Discuss
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Feedback from my professor on the market plan I wrote: Your product strategy section reads more like a product description. The strategy section is based on the product lifecycle stage and should articulate how you plan to strategically get your product to be tried, referred to, etc., within the target audiences you define.
My paper I wrote: (I need some assistance on his feedback based on my paper, please):
Product Strategy:
The app is designed to connect mental health providers and their patients for the treatment and collaboration of mental health symptoms and diagnosis. The app offers a range of features, including mental health providers able to connect, secure messaging, video conferencing, and access to learning materials. The app is designed to be user-friendly and accessible to mental health providers and patients of all levels of technological proficiency. It is the only app available to meet the needs of all area providers to collaborate, while patients…
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Launch a newly product "laptop" of the following products for completing your marketing plan.
1. Corporate Objective
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9. Objectives of each promotional activity
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develop a marketing plan,
Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?
Target Market for the Product: Which group of consumers is the product targeted to?
Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P’s (product, promotion, pricing and place) for your product.
Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
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discuss potential target market of food panda and marketing mix of food panda? ( in brief )
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What do you think are the different marketing strategies of Mang Inasal is using at this stage of the product life-cycle? (actual marketing strategies base on what you see or observed) and what are the needs being addressed by Mang Inasal?
Chosen Product Life Cycle: Maturity - At this stage the restaurant reaches maturity, demand of the product tends to slow little bit. Price of the food is similar to competitors restaurant which increase the competition in the market. At this stage it is important for mang inasal to look at the growth of the company otherwise market fill fall down.
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According to Kraft Foods: The Coffee Pod Launch case study by Aleem Visram, should Kraft use both the Maxwell House and Nabob brands for coffee pods? Why or why not?
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Thanks in advance
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1. What is new market target of beauty products.
2. What is new market target of food products.
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Select 4 products in various stages of the product life cycle. Note what stage of the life cycle that they are in and why you believe that they are in this stage.
What are some marketing strategies that could be used to extend the product life cycle for that product or category?
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New Product Introductionidentify a new product your company will introduce.Address each of the following in your paper:Identify your company and give a short background on the business including their mission, vision, goals, and objectives.Identify the new product you will develop and roll out to the customer.Describe how the design team will include the following functions and organizations, explaining the role for each team member:MarketingEngineeringOperationsSupply ChainQualityKey SuppliersHow will you use technology in the development, manufacture, and supply chain of your new product?How will you ensure the quality of the product in its design and production?
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Current Marketing Mix (4Ps) for WALMART
Product Strategy
Briefly describe your product or service. Consider:
· Where is it in the product life cycle
· What level of quality and consistency does the offering have?
· What features does it have?
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CB Assignment 5 (Consumer Decision Making)
After watching the Consumer Decision Making Presentation, complete the
following spread sheet and indicate which brand is most likely to be selected
for each of the approaches below.
Smart Phones for Smart Phone Attitudes
Product
Attributes
Price
Good Reception
Screen Size
Camera Quality
Weight
Conjunctive:
Product
Attributes
For Conjunctive use a cutoff rating of 4.
For Disjunctive use a cutoff rating of 10.
Price
Good Reception
Screen Size
Camera Quality
Weight
Brand Selected=
Disjunctive:
Product
Attributes
Price
Good Reception
Screen Size
Importance
Rating
35
25
20
10
10
Camera Quality
Weight
Brand Selected=
A
6
8
8
4
6
35
25
20
10
10
Brand Scores
B
с
8
7
6
5
A
9
2
7
Minimum Rating =4 (on all attributes)
Importance
Ra
10
6
3
Brand Scores
Rating of 10 on ANY attribute
Importance
Rating
35
25
20
10
10
Brand Scores
C
A B
D
5
6
8
2
4
D
D
Lexicographic: Select Best Performer for Most Important Attribute
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Well-known products such as frozen foods and HDTVS stayed behind for many years before they
entered a stage of more rapid growth. Differentiate between growth and maturity stages of
product life cycle for HDTVS, and evaluate the strategies available to firms for handling these two
stages.
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Principle of Marketing
Discussion Questions
What are the steps in the new product development process? What are the key activities in each step?
Who are lead users, and why are they important in acceptance of the new product ?
How should a company evaluate new ideas? What are criteria should they use?
Please use appropriate examples, preferable fromkingston Jamaica when answering these questions.
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please answer within 30 minutes
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(b) The product life cycle (PLC) is useful in developing marketing strategies of products. Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.
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Q1__List four marketing management philosophies and explain one.
Q2__Describe the stages of the product life cycle and how marketing strategies change during a product life cycle
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1.a, Define New Product.
b) Discuss the causes of new product failure.
c) How new product can be successful?
Please, Provide two examples of each topic.
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