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Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…

What is the BMC customer segment for cycle and bikers users? Kindly refer to the picture below.

Spanx, the footless pantyhose and other undergarments for women company was founded in 2000. It combined nylon and Lycra to create a new type of undergarment that is comfortable and eliminates panty lines. It now produces over 200 products, generating over 400 million USD in annual sales. It used which new entry strategy in 2005? Multiple Choice imitative adaptive pioneering differentiated

With a focused strategy, you often find the product creates a niche market             With infants, it can be baby food, where Gerber has a traditional advantage.             It is more expensive but had both brand recognition and customer loyalty – why

Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted.  How long have you been using this particular brand?  Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.

Consider two product categories: soft drinks (Cola) and Smartphone apps. Colas soft drink are considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series. What are the differences between the markets in terms of consumers and competitors?

Answer all 3 questions

based on case study, evaluate Adidas’s marketing communications strategy.

Required: Select any organization that recently made the headlines due to either product / service failure. Conduct research on this organization and discuss the following:• The product or service that the organisation offers. • The product / service experience that the target market enjoys• The planned marketing communication tools mix that the company uses• How the organization responded when the unforeseen negative event occurred,including the mode of communication that was used to engage with the affected customers; as well as details of the corrective actions taken.• Make recommendations on how an organization can improve the handling ofnegative situations that affect customers

Theoretical Perspectives for A Study of the Effect of Brand Awareness on Customer Preference for Gloves company. please answer with essay form with 300 words.

Answer all 3 questions. Do not copy from other post.

A business analyst for CNBC reported as story on the VCR industry and during the story the analysis stated the "Companies that manufactured VCR machines began to view itself as a company competing in the product business instead of the value producing business". Based on the information the VCR companies found themes in what situation? a. Loss of market share b. Marketing myopia  c. Marketing burnout  d. New product development  c. The decline stage of the product life cycle

Customer relationship marketing pertains to a specific strategy that leads in acquiring new customers, retaining existing customers, and building brand loyalty and ambassadorship. It also relies upon building deep, meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains. It stems from a desire to provide real solutions to customers’ pain points until they achieve “peak customer” and move into brand ambassador territory.             Customer relationship management (CRM), on the other hand, is a strategy for understanding the customers’ needs in order to optimize, often leveraging technology in the form of a CRM system. In other words, CRM is what empowers sales and marketing teams to deliver high-impact customer relationship marketing at scale.             Developing deep relationships with prospects and customers results in measurable benefits beyond initial sales revenue, such as more efficient resource…

https://yukon.ca/en/yukon-grown-marketing-strategy Answer the question from the article: How could a "Yukon Grown" logo and brand support the broader Yukon brand currently under development?

What is brand equity value and maintenance, and value equity, relationship equity, customer lifetime value, and customer equity. Explain the key concepts and provide a personal or professional life lesson that one can “take away” from these concepts?

You are the brand manager for Dryer's Ice cream.  A new product, called Halo Top Ice Cream has just taken over the #1 spot in your category, the first year!   Halo Top is a healthy alternative to regular ice cream, as they use a natural sugar alternative, Stevia.  In addition, they have a unique protein and whipping process which reduces fat, calories, and sugar and increases protein. Here is how they stack up with you: (Chart) Both you and Halo Top are priced around $3.50 per pint. Using the JND and JMD theories, thoroughly describe how you would design a competing product to fight against Halo Top. Do you see why Halo Top is doing so well, based on the differences in the above chart?  What would Dryer's product have to be like to have a noticeable and meaningful difference vs. Halo Top?

Brand Equity is the differential effect that knowing the brand name has on customer response of the product or its marketing. Young @ Rubicam's Brand Asset Evaluator measures brand strength along four consumer perception dimensions: differentiation, relevance, knowledge and esteem. Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity efforts.

Principle  of Marketing Discussion Questions What are the steps in the new product development process? What are the key activities in each step? Who are lead users, and why are they important in acceptance of the new product ?  How should a company evaluate new ideas? What are criteria should they use? Please use appropriate examples, preferable fromkingston Jamaica  when answering these questions.

1. Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?

Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1)   Give a detailed overview of the information provided on label (Informational and/or promotional): (2)    Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (3)    How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (4)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (5) Based on the information you have collected and your observation, state what are the 4 P’s of this product

Design for your target audience.

What tools and techniques should be applied to plan an end-to-end omni-channel marketing campaign for a 5 star hotel

1. Why Apple has to differentiate their products from their competitors? What are the advantages Apple gets to create Positioning of their products in customer's minds?

1-Idea generation is meaning the systematic search for new product ideas. Agree Disagree     2-Product mix consistency indicates the various product lines are in end use.   Agree Disagree     3-The production concept meaning consumers will favor products that offer the most in quality, performance and innovative features.   Agree Disagree