Fundamentals of Marketing and Sales Assessment 3

Product: Colgate Toothpaste 1. What this product brings you as a  “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.

Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1)    Describe the product that you have chosen (2)    Comment on the information provided on label (Informational or promotional) (3)    Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4)    How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5)    Who is the product targeted to? Who is the target audience? (6)    What consumer need does the product satisfy (7)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8)    What marketing activities are used to promote the product in the store or otherwise (9)    What marketing activities are used otherwise to promote the product generally? (10) Based on the information you have collected and your…

8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemaker

the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target market?(with sources)

based on case study, evaluate Adidas’s marketing communications strategy.

identified risks and purpose solution for marketing risk of Lazada using Plan-Do-Check-Act cycle.

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

1. Market segmentation of beauty product in marketing. 2. Market targeting of beauty product in marketing.

Attributes                  Importance               Alternative brands                                  Weight (e)                   A          B          CScreen size                     0.2                          4          6           2Price                               0.5                          6          3           7Operating system          0.1                          5           5           4Apps available               0.2                         4            6           7   1. Calculate the scores for brands B and C. Which brand would this consumer likely choose?  2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.

Discuss the three steps in the product positioning process. 1. Identifying the competitor in the marketplace 2. Identifying important product features or benefit 3. Determining the,perceptions of customer firms with regard to the benefits of the marketer's producr

Describe the current target market. for Cucumber-Ginger Flavoured Water?

1. Marketing objectives for new Soft Drink 2. Marketing strategies for achieving the objectives 3. How you intend to Measure, Review and Control the objectives

1. What is new market target of beauty products. 2. What is new market target of food products.

Target Market for the Product: Which group of consumers should the minimallist hangbag be targeted to?

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Psychographics

1) In details explain  who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer.  please answer with examples and clear explanation

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services.  My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…

Principle  of Marketing Discussion Questions What are the steps in the new product development process? What are the key activities in each step? Who are lead users, and why are they important in acceptance of the new product ?  How should a company evaluate new ideas? What are criteria should they use? Please use appropriate examples, preferable fromkingston Jamaica  when answering these questions.

1. Why Apple has to differentiate their products from their competitors? What are the advantages Apple gets to create Positioning of their products in customer's minds?

Explain THREE (3) levels of product based on Samsung Galaxy Z Flip and Dyson Hair Dryer.

1) hook/attention grabber for a face wash product 2) When you think about face wash two things that come to mind are 3) Briefly describe the face wash product

you’re asked to compare and contrast your samples. You can comment if they are particularly good to attract target consumers or how they are different from each other to stand out from the competition. Maybe they offer additional healthy ingredients or better quality. For some products, it may only be different design or nicer packaging.

assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage

Develope a new product in existing product line of fauji cereals as a product manager.

Company: Southwest Airlines Compare and contrast the service marketing approach to product marketing for each of the traditional 4 Ps

Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:      ii) Defines the branding elements of the business.          (1) Explain what the selected logo represents for the business.          (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.          (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy     i) Identify the product positioning strategy vs. the competition        (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.     ii) Describe the advertising strategies to be used to market the business.        Consider both traditional marketing elements and digital strategies.     iii) Explain the promotion strategy to:          (1) Attract new customers          (2) Customer retention