Weekly Case Study Assignment 2 - Job Search
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School
Fanshawe College *
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Course
1012
Subject
Marketing
Date
Apr 3, 2024
Type
docx
Pages
6
Uploaded by AgentWater33819
Instructions
1.
Use the resources in our Library Research Session to complete this assignment. 2.
The assignment includes five charts: a.
Chart 1: Career Cruising
b.
Chart 2: Employment Agency
c.
Chart 3: Professional Association
d.
Chart 4: Job Banks
e.
Chart 5: Trade Magazines
3.
Follow the assignment instructions for each chart.
4.
The assignment consists of 45 marks. The marks for each question are noted beside the question.
5.
COURSE – Assignment Description
MKTG2033 - Job Search Case Study
METHOD OF SUBMISSION
BLACKBOARD
TYPE OF ASSIGNMENT
Individual
YOUR NAME & Student #
MD MAHIN MAHMUD 200573607
Chart 1: Career Cruising (8 marks)
Use the Career Cruising website to find a job relevant to your interest.
1. What is the job title? (1 mark) Select one specific job title Digital Marketing Manager.
2. Locate the Job Description. Cut-and-
paste it in the adjacent window. (1 mark)
The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services.
3. Locate the Working Conditions. Cut-and-
paste it in the adjacent window. (1 mark)
Typically works in an office setting, collaborating with cross-functional teams.
4. Locate the Earnings. Cut-and-paste it in the adjacent window. (1 mark)
Median annual salary ranges from $70,000 to $100,000, depending on
experience and company size.
5. Locate the Education. Cut-and-paste it in the adjacent window. (1 mark)
A bachelor's degree in marketing or a related field is required.
6. Locate the Sample Career Path. Describe the career development for this job. What are the different levels in this job and what does it take to advance to each level? (3 marks)
Entry-Level: Digital Marketing Coordinator
Mid-Level: Digital Marketing
Senior-Level: Digital Marketing Manager
Advancement involves acquiring additional certifications, gaining experience, and showcasing successful campaign results.
Chart 2: Employment Agencies / Recruiters (6 marks)
Find one employment agency that could help you in your job search strategy. You may find this employment agency online but it must also be a physical building in the Area or surrounding area where you want to work
.
1. Write the name, street address, email address, and website address (URL) of the employment agency. The employment agency must have a physical building
. (2 marks)
Employment Agency: Magna Recruitment Services
Address: 13 Main Street, London, ON, Canada
Email: magnarec13@yahoo.com
Website: www.magnaservices.com
2. What are the recommended method(s) for graduates to apply for jobs within the agency,
e.g. apply by sending in
your resume and cover
letter by email; apply in
person by making an appointment; etc. (1 mark)
Apply by sending a resume and cover letter by email or through their online application system.
3. Would you use an agency as part of your job search strategy, to find a job? Yes or No, and give at least two reasons to support your answer (3 marks)
Yes
Reasons:
Access to a network of exclusive job opportunities.
Guidance and support in refining application materials.
Chart 3: Professional Associations (10 marks)
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