RESEARCH ASSIGNMENT

How do i answer this problem?

Marketing a product to college student makes graduates eager and relatively affluent consumers still looking to establish their brand loyalty. Marketing to college students early on gives you a head start against competitors to build trust and loyalty with the affluent, eager and loyal graduate consumer group.  If an expert were going to advise a marketing organization on marketing a product to college students: How to collect data to determine how best to market products to college students ? What information technology services would be needed ? And what types of data should the organization collect to ensure the correct products are offered?

Imagine you want to open up an online store. You need to know your competitor's products and their services. Google an ecommerce platform and select a product that the platform is selling (show the picture of the product). Explain what you can obtain from the product search based on the market segmentation below: The market can be segmented according to the market criteria into the following groups –Geographic segmentation –Psychographic segmentation –Positive market segmentation –Behavioral segmentation –Occasions –Benefits

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

Each part of the marketing plan is essential and valuable for marketers or managers developing a new product or creating a company. From a marketing point of view, the marketing plan contains much information regarding the company's activities, such as product, price, promotion, and distribution strategies. Thus, all marketing strategies are effective executions of the plan. What information do you think you need to include in a marketing plan as a product or price or promotion, or distribution strategy? Select one of the elements of the marketing mix and provide your explanation. Support your statements with business facts by using support materials. Cite any additional sources you use. Implementing the marketing mix

marketing reserch is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing. 1) true 2) false

In Class, 10–25 Minutes for Teams Assume that you are a marketing consultant employed by a large retail chain that offers consumers products in a number of brick-and-mortar stores and online. The retail organization wishes to increase its loyal customer base by engaging customers through interaction opportunities on social networks. develop a list of at least 10 specific social network activities that will work together to increase customer engagement

Assume General Mills has to decide how to invest millions of dollars to try to expand its dessert and yogurt businesses. To allocate this money between these two businesses, what information would General Mills like to have?

How does marketing automation in CRM software help businesses streamline their marketing campaigns and target audiences effectively?

A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?

To provide education on investment knowledge and skills for people in Hong Kong, the Hang Seng University of Hong Kong (HSUHK) will offer investment classes in 2022. Write up a marketing plan for this new service. The budget for offering this new service is HK$10 million. Make sure you have included the following parts in your marketing plan: Background of HSUHK Description of the new service SWOT analysis Marketing objectives Target market Marketing mix strategy (7Ps) (You should include a service blueprint when you mention “process”.) Budget Control

Each student needs to produce a written report to analyse the current marketing activities of a brand and to provide suggestions for their next marketing activities Students are expected to apply the relevant knowledge in analysing/assessing how the marketers try to utilize external and internal factor in order to influence consumers via their marketing activities and formulating new marketing activities to benefit the brand. Students are required to: Describe the current marketing activities of a focal brand Identify the intended objectives of the marketing activities to the target market, in terms of ‘internal’ and ‘external’ factors Assess the outcomes of the marketing activities on consumer responses Set the objectives of the new marketing strategy Recommend three marketing activities to the brand (One of recommended activities should be related to digital media such as social media) Include Appendix for the key examples of the marketing activities (This section does…

Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.

A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.

"MY BUYER PERSONA" In this activity, you are going to create a BUYER PERSONA for Apple Inc. A buyer persona sample question is provided below for you to follow. A buyer persona is a description of a semi-fictional character that represents an ideal customer for a certain business. It is a detailed summary of the characteristics, qualities, and habits of a person who is part of the target market.

PHAUCH insurance aims to achieve market leadership in the insurance industry by providing excellent service delivery and superior customer experience for its customers and generating profits by means of customer satisfaction. Demonstrate in your report to Management how PHAUCH insurance can formulate a set of marketing tools to pursue its marketing objectives in the target market.

Examine a scenario where the head of sales for a luxury automotive brand is stepping into a new market renowned for its discerning and affluent clientele. This market is teeming with well-established competitors, each offering a diverse array of high-end vehicles and bespoke services. The head of sales is confronted with a formidable challenge: to craft a nuanced personal selling strategy that not only distinguishes their brand from competitors but also cultivates enduring relationships with potential buyers. In this fiercely competitive environment, how can the head of sales leverage the power of data analytics, sophisticated CRM systems, and cutting-edge technology to tailor the sales process according to individual preferences and lifestyle choices?

Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs.Explain why this is a challenge and outline things an organization can do to overcome these difficulties.

You are required to develop a brief marketing plan for a fruit beverage (fruty blast) that you will launch in Saint Vincent.    Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?   Target Market for the Product: Which group of consumers is the product targeted to?   Brief Overview of the Marketing Mix for the Product.  This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.   Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot. Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

True or False: Total Market demand can be expanded by less usage. Marketers can try to increase the amount, level, or frequency of consumption. They can sometimes boost the amount through packaging or product redesign.   A responsive marketer finds a stated need and fills it. An anticipative marketer looks ahead to needs customers may have in the near future. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond.   The market challenger can attack the market leader. This is a high-risk but potentially high-payoff strategy and makes good sense if the leader is not serving the market well.