Marketing your Strategic Plan (1)

KidsVilla is planning to start its own line of kidswear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting the 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players.  Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.

A Canadian Cegep College has asked you to come up with an integrated marketing communications plan to raise the College’s visibility both domestically and internationally. Your should include overall objectives, SWOT analysis, and choice of marketing mix activities chosen to best accomplish the objectives within a $100,000 annual budget.Could you give me an plan？

1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.

Imagine that your team has been hired to create an Advertising strategy for the release of a new line of running shoes produced by athletic apparel maker Under Armour. The Maryland-based company has been rapid growth in recent years and is a globally recognized rival to Nike and Adidas. Beyond the central advertising campaign for the new shoe line, what tools would your team employ to achieve integrated brand promotion? Explain how you would coordinate your efforts to ensure maximum effectiveness.

KidsVilla is planning to start its own line of kids wear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players.1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.

Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional tools (sales promotion, public relations, personal selling) play any role in your purchasing decision?  If so, describe them. * Describe and analyze the promotional mix (see pages 181-190, Chapter 12). * Do you agree with the company’s marketing strategy, or would you recommend changes to the mix?  Why?

I need the correct answer to this practice question I found online please

Discuss the concepts of reach, frequency, and impact as they relate to Super Bowl advertising. How does consideration and planning for these concepts differ between the Super Bowl and other television events?

You have your own retail (cloth) start up in US and you are allocated with 40,000 USD in total marketing budget for three years. How will you allocate the budget per year for different digital marketing activities to get customers and revenue? You need to use a combination of digital advertising strategies like Social media marketing, PPC, display advertising, Search engine marketing. SEO, Email marketing, influencer marketing, content marketing etc. 1. Mention for which marketing activity what will be cost allocated per month.? On which criteria will the amount be allocated? In other words, mention the marketing budget outline for each activity for each month. 2. Also, mention the predicted outcome of these marketing activities on your business.

Summarize your marketing for the V Fusion + Energy product line. Propose your product, branding, and packaging strategy. Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future. Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain? Develop your pricing and promotional strategy. How will it focus on your target market? Analyze Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?

Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?

Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)

Roblox Marketing What types of advertising and promotion are used? Does the company have a website? Who owns the site and how is it hosted? Does the company use e-mail for marketing notifications to customers? What are the proportions of sales by distribution channel? How many customers can the company potentially market its products to? What would be the volume by customer? What is the company’s market share? What is the trend? Are there new markets in which the products can be sold?

Anyone who has ever promoted a successful crowdfunding campaign on sites likeKickstarter and IndieGogo will tell you that it takes a lot of orchestration to become an“overnight” success. A solid digital marketing strategy is imperative to funding acampaign. For many marketers, though, crowdfunding is uncharted territory, and crafting adigital marketing strategy can seem daunting, especially since the stakes are sohigh—many brands depend on crowdfunding to bring a concept to fruition. Superscreen,entrepreneur and inventor Brent Morgan’s tablet alternative that integrates with asmartphone, is a real-time case study in crowdfunding digital strategy. As of this writing,their campaign has already garnered more than $1.2M in pledges, crushing their modest$50,000 goal within minutes of launch. By following their digital strategy, savvyentrepreneurs can reap the hard-won lessons from their success.Before building a digital strategy, it’s important to understand what marketers are upagainst…

Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question  for all the stages of product life cycle: Q.How those objectives will guide you in formulation of advertising campaign for different Life Stages of that product?

Is ambush marketing legal or unethical? Explain your answer.Discuss the strategy of marketing within the Olympic Games. Is it beneficial for the brands that become the official Olympic sponsor? Explain your answer.Should the Olympics be responsible for protecting the official partners from ambush brands?Discuss how the Tokyo Olympics should handle ambush marketing?Be creative and provide an example of how you would be “ambush” a current Olympic sponsorship at the Tokyo games.

Suppose Porsche is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign? Suppose now that Porsche is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?

The purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is not an abstract topic. It is a very relatable practice that most people interact with at some time or another in the normal course of their daily lives.  We are constantly being bombarded by many marketing messages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to fulfil one or more needs…

For each of the following, identify and describe threetechniques and give several examples: (a) consumer salespromotion methods and (b) trade sales promotion methods.