Unit 4 Discussion Board Initial Post

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Purdue Global University *

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Marketing

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Jan 9, 2024

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docx

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How did you find your subject matter expert (SME)? Discuss any difficulties and how you overcame them. Finding my SME was difficult. I had reached out to some of my past professors, who did not respond back to me. I also reached out to some of my local businesses, with varying degrees of luck, though most of the people who I would be able to interview, I had to make an appointment to see, and would not have been able to interview them until mid to late September. I was able to contact Dr. Klatka who directed me to Dr. Blake Escudier, who allowed me to interview him. As you asked your SME questions about the areas you wanted to learn more about, what were the important points or areas of greatest learning for you? Were there any surprises? I asked Dr. Escudier four questions: In his experience, what is the overall importance of market research? Who has the most to gain from market research? How does he know when he has gathered the right amount of research? When conducting market research, how does he avoid both respondent bias and researcher bias? I have a basic understanding of marketing and marketing research, though I am more drawn to the statistical analysis of the data, hence the last question I asked him about avoiding bias. Did the interview results provide any new ideas for you to explore? I have not yet been able to do the interview, as I was just able to contact him on Friday, August 25, 2023, and will be completing the interview with him on Monday, August 28, 2023. What links were you able to see between the information you gathered and the marketing research information provided for you in the simulation?
Getting accurate customer data is vital to making good business decisions. This data includes the customer preference along with their needs and the best way in which to meet them. Within the simulation, we are making decisions based on the market research that we are given.
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