Topic 2 DQ 1 -NRS-433

Identify and explain at least 3 key characteristics of qualitative research. Share your views on the types ofsettings and problems that are appropriate for the use of qualitative research. Use examples of scholarlyqualitative research and relevant citations to justify your response.

As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study

Please read the following mini-case on Research Design at LSPMA. Why do political organizations need marketing research conducted by LSPMA? What is the relationship between marketing research conducted by LSPMA and identifying the needs and wants of specific market segments? Why would a business rely on a marketing research firm that is heavily into political polling? View at least one (1) other post and respond to the post in at least 1-2 paragraphs. Choose one or more of the following ways to respond: Share specifically what you relate to regarding your colleague's post on LSPMA's marketing research efforts in the political arena. Offer specific suggestions or insights from your perspective as a marketer with respect to the company's market research and specific market segments. Also, highlight what you have learned about market research from this and your post on this subject.

Discuss data analysis in qualitative research detailing how a researcher prepares qualitative data for analysis. Inyour discussion, distinguish between quantitative and qualitative data analysis using examples where appropriate.

Discuss the 6 main characteristics unique in a Qualitative data gathering process: 1. Researcher as key instrument2. Multiple sources of data3. Inductive and deductive data analysis4. Participants’ meanings5. Reflexivity6. Holistic account

The purpose of a problem statement, and how to identify a research problem in addition to the Basic characteristics of research problem.

1 Define and discuss problem identification and problem-solving research. Discuss how the two types of research are related. Develop an example showing the relationship between these two types of research.

discuss the effect of Covid-19 on management sciences research in future?

Wiid and Diggines (2021) Qualitative research is the collection, analysis and interpretation of data that cannot be meaningfully quantified. Based on this definition discuss characteristics of qualitative market research.

“The problem definition stage is perhaps more critical in the research process than the problem solution stage.” Discuss this statement.

3. Qualitative data refers to all non-numeric data or data that have not been quantified and can be a product of all research strategiesSelect one:TrueFalse

Discuss in detail how to develop a hypothesis statement, a research purpose and problem statement, and how to extract research objectives and research questions from research problem statements.

Qualitative data analyses describe textual data in ways that capture the people who produced the text on their own terms rather than ______.     in terms of predefined measures and hypotheses.     in descriptive analysis     creating usable research findings     through inductive measures

Explain the fundamental data collection procedure in research and why it is important.Provide examples for:a) a market research project;b) a research project seeking to understand whether attitudes to working from home have changed;c) following the analysis of a questionnaire.

What are the key differences between exploratory data analysis (EDA) and hypothesis testing when it comes to the context of data mining, and why do analysts make use of EDA?

Justify the choice of a mixed-methods research approach versus questionnaires, and outline how will you collect the data for the mixed-methods research approach.

Define  and give example of the following term 1.positivism in Research 2.interpretivism in research 3. critical realism 4. quantitative research 5. qualitative research 6. Data colletion 7.Data  analysis 8. Population  9. sampling

How to create a qualitative data analysis strategy that will produce findings relevant to answering the given business research question when  buying a smartphone?

Identify and explain at least 3 key characteristics of qualitative research. Share your views on the types ofsettings and problems that are appropriate for the use of qualitative research.

Answer a and b questions. Explain properly.   a). Explain the differences between qualitative and quantitative research methods and describe their strengths and weaknesses. Ensure to provide relevant examples where necessary.  (b) In research involving large populations, it is virtually impossible to use everyone in the population. That is why there is a need for sampling. Apart from benefit already indicated, what five (5) other benefits does sampling provide to the research?

Identify and explain 3 characteristics of qualitative research and give example of each characteristics used by scholars.

Explain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question) a) Survey research b) Focus group research

Give a situation wherein you can create a visible research problem. Explain why you chose that situation and defend your research problem.