MKT205 7-2 Project
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Southern New Hampshire University *
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Marketing
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Jan 9, 2024
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docx
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1
MKT 205 Project
Alana Danielle Aldridge
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Kristen Beach
October 15, 2023
2
PRODUCT
Gourmet truffles with fruit, herb, and flower extract infusions
PERSONA
Sarah, 40
DEMOGRAPHICS
Location:
This persona is in a more northern Midwest area in a suburban neighborhood. Think
of a home that you would see in an early 2000s sitcom.
Marital Status:
This persona is most likely to be married with around 2 to 3 children with ages
between 9 to 17 years old.
Occupation and Income:
This persona is likely a stay-at-home mom or works from home. The
household income is probably around $100k/per year.
Education Level:
The average education level is between high school and college graduate.
PSYCHOGRAPHICS
Hobbies and Interests:
This persona likes to travel and enjoys nights in with the family while
also having a night out with friends. This persona is likely part of a neighborhood group or has a
strong connection with friends.
Wants and Preferences:
They want something small and shareable while also having something
that tastes amazing. They want to try something new every so often just to see if they find a
new flavor that they like. They also don't like the chocolates that are mass-produced.
Personal and Professional Goals:
This person wants to be a good parent and strives to be their
best at their job while staying on the go.
Shopping Habits and Preferences:
This person shops at the local supermarket a few times a
week to have fresh ingredients and chooses a brand they can trust.
3
Lifestyle:
This person is family-oriented, travels with their children, and participates in group
activities. They usually go on a few family trips to the mountains and to the beach throughout
the year based on the season.
PROMOTION
FIRST MARKETING CHANNEL
Description of first marketing channel:
My first marketing communication channel is through
social media. This marketing channel is to target the younger generation between the ages of
25-39. This will be accomplished through ads and promotional videos.
Why this channel is appropriate for this persona:
This is an appropriate communication
channel because the persona is around the age of social media use and influence. The
promotion of this product to this persona can be achieved by her casually scrolling through
social media throughout the day. This can also be something that is sent from one friend to
another.
SECOND MARKETING CHANNEL
Description of second marketing channel:
My second marketing communication channel is
through television. This would be a commercial that encompasses the persona while they are
going through their everyday life. During their day, they take the time to show that the persona
is enjoying a delectable gourmet truffle that is new and full of flavor.
Why this channel is appropriate for this persona:
This would also be an appropriate
communication channel because the persona is around the same age as the people who would
normally watch television. This is also a relevant form of marketing because most of the people
who watch television with commercials are around a certain age, and income level, with
children. This could prove to be effective because it will show people their age enjoying a sweet
treat.
PRICE
PRICING FACTOR:
TARGET-MARKET PRICE SENSITIVITY
Target-market price sensitivity:
Chocolate is largely price inelastic. The demand for chocolate
compared to the global cocoa supply causes the price for chocolate to remain largely inelastic.
So, the pricing of this product is important not only in making it marketable but also in
sustaining the price to manufacture it. Understanding and knowing what your competitors are
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Related Questions
Down market stretch explain.example: Xerox has long dominated the medium and large copier segments, by the late 1980’s, the small copier segment was growing at a much faster rate. Canon, Sharp and other Japanese competitors had entered the low-end segment, where they quickly dominated. Moreover, these competitors used their success at the low-end as a base for competing with Xerox in the mind size copier segment. Thus, to meet shifts in the market demand, Xerox introduced a line of small copiers.
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Multiple choices questions 18
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Life Orientation
2021
Grade 9
7.1
Discuss separately how values and interests are important factors to
consider when making a career choice.
(2X:
7.2
Name the type of institution from which an individual would typically obtain
the following qualifications:
7.2.1 a degree in medicine
7.2.2 a marketing diploma
7.3
Mention a factor that should NOT have an influence on making subject
choices.
QUESTION 8 - Case Study
Read the adapted online article below and answer the questions that follow:
TIMES LIVE
Schoolboy hospitalised after beating by bully- as classmates film it
NIVASHNI NAIR | 06 September, 2016 07:44
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Please answer all
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Multiple Choice Question
7. Which of the following is true of the U.S. age demographics?
A
C
D
E
AUB
The Generation Xers form the largest segment of the
population.
The Generation Xers are the most educated section of the
population.
The baby boomers are the poorest segment of the
population.
The Millennial generation accounts for nearly half of all the
discretionary consumer spending in the U.S.
The Millennials are the most financially secure segment of
the population.
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need correct answer plz
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elbtronics Firmware Engineer Campus 2024 Y 1. Analytical Ability and Problem... Question 8 2 5 6 1 B Attempted 6710 Revisit Later Select an opti A jeweller uses different coloured beads to make a necklace. He first threads five beads of different colours and places them in a line before tying a knot to make the necklace. The red bead is to the immediate right of the blue one. The blue bead is not adjacent to the yellow bead. The green bead is to the immediate left of the pink bead and is at one end of the string. Which bead is to the immediate night of the pink bead?
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JurongHealth Case
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Q4:
Draw an Inheritance hierarchy for students at a university similar to the hierarchy as shown in the Figure below. (Attached)
Use Student as the superclass of the hierarchy, then extend Student with classes UndergraduateStudent and GraduateStudent. Continue to extend the hierarchy as deep (i.e., as many levels) as possible. For example, Freshman, Sophomore, Junior and Senior might extend UndergraduateStudent. DoctoralStudent and MastersStudent might be subclasses of GraduateStudent. After drawing the hierarchy, discuss the relationships that exist between the classes.
[Note: You do not need to write any code for this question]
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Q1. Read the case below. Develop a theoretical frame work and show by a figure. State hypotheses involved in this model.
Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute, smoking is seen in at least three out of four contemporary box-office hits. What’s more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents’ intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitudetoward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person’s identification with a film character increases. These findings are consistent with social learning…
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2. Information poster on differences in responses to loss, grief and bereavement.
In a poster or series of posters that would be suitable to display in a community service facility, identify and discuss the various social, cultural, ethnic and spiritual differences people may experience in responses to loss, grief and bereavement.
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40. A construction company has decided to expand and has appointed a general foreperson to be the
regional manager of the new location. The foreperson is excited about the new position but is also
aware that it will be a challenge, given the competition in the area. The new position requires 50+
hours a week and 24-hour text access but comes with a substantial increase in pay. The new
foreperson feels the challenge will be exciting and the new demands worth the effort.
Which internal factor is driving the foreperson's perception of this new job assignment?
A.Experience
B.Novelty
C.Motivation
D.Personality
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1a. Please explain the following terms with examples.
Pareto optimality
Third-degree price discrimination
Principal-agent problem
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Research Question: How has covid-19 affected the day-to-day operations and productivity as it relates to face-to-face and remote working at the hotel, and the lives of the employees. What is life like during and post pandemic?
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Corporate triple-A bond interest rates for 12 consecutive months follow.
(a) Construct a time series plot.
11.01
10.5
10.0
9.5-
FEFE
9.0-
8.5
8.0
7.5-
2
1
4
11.01
5
10.5
3
6
10.0
7
9.6 9.3 9.4 9.6 9.9 9.8 9.8 10.6 10.0 9.7 9.7 9.6
What
type of pattern exists in the data?
O The data appear to follow a seasonal pattern.
O The data appear to follow a cyclical pattern.
O The data appear to follow a horizontal pattern.
O The data appear to follow a trend pattern.
8
Month
9
10
9.5
11
9.0
12
8.5
8.0
7.5
7.0
0 1 2 3 4 5 6 7 8 9 10 11 12 13
Month
(b) Develop three-month and four-month moving averages for this time series. (Round your answers to two decimal places.)
Time Series
Value
3-Month Moving
Average Forecast
4-Month Moving
Average Forecast
9.6
9.3
9.4
9.6
9.9
9.8
9.8
10.6
10.0
9.7
9.7
9.6
|
|
[
|
Ⓒ
L
11.0 T
T
들
10.5
10.0-
9.5
9.0
8.5
8.0
7.5
7.0
0 1 2 3 4 5 6 7 8 9 10 11 12 13
Month
0°
7.0
0 1 2 3 4 5 6 7 8 9 10 11 12 13
Month
Does the three-month or four-month moving average provide more…
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Solve all clean handwriting ok
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Q3. Write thesis statements for the following three general subjects.
1 - Diminishing cultural values
2 - Social networking sites
3 - Brands
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D
Question 39
Child rearing and domestic duties have had little influence
on women's decisions to pursue elite leadership positions.
True
O False
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com/courses/1788/quizzes/26493/take
OMO
围 Read
1st Sem MLA .
V Question 8
Question 1
1 pts
Time Running: Hide
incements
Attempt due: Dec 10 at 11:59pm
1 Minute, 48 Seconds
What is the minor term in this syllogism?
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All vehicles are instruments of transportation;
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But jeep is a vehicle:
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Therefore jeep is an instrument of transportation.
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1 pts
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How many terms are present in this categorical syllogism?
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Subject: Research Methods for Business Introduction to Qualitative & Quantitative Methods
Research Topic: The Impact of Social Media on Tourism in Jamaica
Objectives:
To determine the most impactful social media platform for disseminating information about Jamaica's tourist attractions.
To analyse the level of engagement on official tourism platforms to identify areas for improvement. (For example, improved content creation on official pages)
To examine the level of customer engagement and understand their preferences.
To assess the influence of user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty.
To discover emerging trends that would assist in enhancing Jamaica's tourism product.
To recognize difficulties and open doors for tourist attractions in the Jamaica travel industry which may be under-marketed. This aims to create new partnerships and opportunities and further the development of social…
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Student Portal | Main
BUS-660 Topic 1 DQ 1
/ilm/takeAssignment/takeAssignmentMain.do?invoker=&takeAssignmentSessionLocator=&inprogress=false
eBook
X
X
State of Nature
Decision Alternative Strong Demand S₁ Weak Demand S₂
Small complex, d₁
7
6
Medium complex, d₂
12
6
Large complex, d3
19
-9
CengageNOWv2 | Online teachin X MindTap-Cengage Learning
Problem 4-11 (Algorithmic)
Following is the payoff table for the Pittsburgh Development Corporation (PDC) Condominium Project. Amounts are in millions of dollars.
x +
A
million, the large complex remains the best decision.
30 G
Suppose PDC is optimistic about the potential for the luxury high-rise condominium complex and that this optimism leads to an initial subjective probability assessment of 0.8 that demand will be strong (S₁) and a corresponding probability of
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1:47 1
4.3
Unanswered •3 attempts left
87
Х
What would be the tax liability for a single taxpayer
who has a gross income of $55,300 (use the chart
attached and use a standard deduction of $13,850)
(round to the nearest cent) {DO NOT INCLUDE
COMMAS OR $}?
①Numeric answer
Type your response
2023 tax brackets: single filers
Tax rate
Taxable income
bracket
Tax owed
10%
$0 to $11,000.
10% of taxable income.
12%
$11,001 to $44,725.
$1,100 plus 12% of the amount over $11,000.
22%
$44,726 to $95,375.
$5,147 plus 22% of the amount over $44,725.
24%
$95,376 to $182,100.
$16,290 plus 24% of the amount over $95,375.
32%
$182,101 to $231,250.
$37,104 plus 32% of the amount over $182,100.
35%
$231,251 to $578,125.
37%
$578,126 or more.
$52,832 plus 35% of the amount over
$231,250.
$174,238.25 plus 37% of the amount over
$578,125.
Submit
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MINICASE
The McGee Cake Company
In early 2013, Doc and Lyn McGee formed the MaBee Ceke
Company. The company produced a full line of cakes, and
its specialties included chess cake, lemon pound cake, and
double-iced, double-chocolate cake. The couple formed the
company as an outside interest, and both continued to work
at their current jobs. Doc did all the baking, and Lyn handled
the marketing and distribution. With good product quality and
a sound marketing plan, the company grew rapidly. In early
2016, the company was featured in a widely distributed entre-
the assets it owns, but demand for its cakes is still growing.
Further, the company has been approached by a national super-
market chain with a proposal to put four of its cakes in all of
the chain's stores, and a national restaurant chain has contacted
the company about selling McGee cakes in its restaurants. The
restaurant would sell the cakes without a brand name.
Doc and Lyn have operated the company as a sole propri-…
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Help me please
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Based on the topic create a questionnaire/survey of 25 questions.
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1. Brutland Report defines sustainable development as
(Баллов: 2)
*
the development than meets the needs of the present without limiting the ability of future generations to
meet their own needs
growth is closely linked to increasing production, consumption and resource use, completely detached from
environmental impacts
an innovate lifestyle, attractive to individuals without an environmental, spiritual or ideological interest
2. The Sustainable Development Goals or Global Goals are a collection of interlinked global goals
designed to be a blueprint to achieve a better and more sustainable future for all. Number-wise
SDGS are *
(Баллов: 2)
O 16
17
O 18
3. Three key areas of sustainability are *
(Баллов: 2)
O political, energy and recycling
economic, social and political
social, environmental and economic
O recycling, biodiversity and social
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Moving to another question will save this response.
Question 27
The Landmark Tours will include all of the following in the third part of the marketing strategy statement EXCEPT
O a. profit goals
O b. long-run sales
Oc. marketing mix strategies
O d. none of these
O e. short-run sales
hp
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