Review Test Submission_ Week 4 Quiz – Marketing
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4/27/23, 10:43 AM
Review Test Submission: Week 4 Quiz – Marketing ...
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1/7
User
Tiffany E Clemens-Barrier
Course
Marketing Communications
Test
Week 4 Quiz
Started
4/27/23 10:34 AM
Submitted
4/27/23 10:43 AM
Due Date
5/1/23 9:00 AM
Status
Completed
Attempt Score
32 out of 35 points Time Elapsed
8 minutes out of 2 hours
Instructions
Results Displayed
Submitted Answers, Correct Answers, Feedback
Quiz details:
Chapters 3 and 4.
20 Questions.
2-hour time limit.
Question 1
Selected Answer:
Correct Answer:
A person's educational level combined with specific knowledge about a product category
determines the:
ability to search.
ability to search.
Question 2
Selected Answer:
Correct Answer:
A person's educational level combined with specific knowledge about a product category
determines the:
ability to search.
ability to search.
2 out of 2 points
2 out of 2 points
Tiffany Clemens-Barrier
2
WEEK 4
H
4/27/23, 10:43 AM
Review Test Submission: Week 4 Quiz – Marketing ...
https://blackboard.strayer.edu/webapps/assessment/review/review.jsp?attempt_id=_135879854_1&course_id=_561746_1&content_id=_43471109_1&return_content…
2/7
Question 3
Selected Answer:
Correct Answer:
All of the following are possible product positioning strategies except
:
by-products.
by-products.
Question 4
Selected Answer:
Correct Answer:
After watching an advertisement for Wrangler jeans, Denise decides she would like to buy a
new pair. This is an example of which step of the consumer decision-making process?
Problem recognition
Problem recognition
Question 5
Selected Answer:
Correct Answer:
Although Mike is mechanic at a local auto repair shop, he does most of the cooking and
grocery shopping for his family. This is an example of the ________ buyer behavior trend.
gender complexity
gender complexity
Question 6
Selected
Answer:
All of the following facts about campaigns that target men are true except
:
men prefer specific information rather than browsing products and
brands.
2 out of 2 points
2 out of 2 points
2 out of 2 points
0 out of 2 points
2
WEEK 4
H
4/27/23, 10:43 AM
Review Test Submission: Week 4 Quiz – Marketing ...
https://blackboard.strayer.edu/webapps/assessment/review/review.jsp?attempt_id=_135879854_1&course_id=_561746_1&content_id=_43471109_1&return_content…
3/7
Correct Answer:
for men, a lower price is more important than higher quality.
Question 7
Selected
Answer:
Correct Answer:
An evoked set is the set of brands that:
a person would consider as potential solutions to meet a need or want.
a person would consider as potential solutions to meet a need or want.
Question 8
Selected Answer:
Correct Answer:
A set of businesses or groups of individual consumers with distinct characteristics is a(n):
market segment.
market segment.
Question 9
Selected Answer:
Correct Answer:
Advertising researchers want to understand reasons individuals select specific fashion
trends. The best consumer-oriented research method to use would be a(n) ________
approach.
psychological
psychological
2 out of 2 points
2 out of 2 points
2 out of 2 points
2
WEEK 4
H
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The year-end adjusted trial balance of Hilltoppers Corporation included the following account balances: Cash, $5,000; Equipment,
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