Review Test Submission_ Week 4 Quiz – Marketing

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University of Phoenix *

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Marketing

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Jan 9, 2024

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4/27/23, 10:43 AM Review Test Submission: Week 4 Quiz – Marketing ... https://blackboard.strayer.edu/webapps/assessment/review/review.jsp?attempt_id=_135879854_1&course_id=_561746_1&content_id=_43471109_1&return_content… 1/7 User Tiffany E Clemens-Barrier Course Marketing Communications Test Week 4 Quiz Started 4/27/23 10:34 AM Submitted 4/27/23 10:43 AM Due Date 5/1/23 9:00 AM Status Completed Attempt Score 32 out of 35 points Time Elapsed 8 minutes out of 2 hours Instructions Results Displayed Submitted Answers, Correct Answers, Feedback Quiz details: Chapters 3 and 4. 20 Questions. 2-hour time limit. Question 1 Selected Answer: Correct Answer: A person's educational level combined with specific knowledge about a product category determines the: ability to search. ability to search. Question 2 Selected Answer: Correct Answer: A person's educational level combined with specific knowledge about a product category determines the: ability to search. ability to search. 2 out of 2 points 2 out of 2 points Tiffany Clemens-Barrier 2 WEEK 4 H
4/27/23, 10:43 AM Review Test Submission: Week 4 Quiz – Marketing ... https://blackboard.strayer.edu/webapps/assessment/review/review.jsp?attempt_id=_135879854_1&course_id=_561746_1&content_id=_43471109_1&return_content… 2/7 Question 3 Selected Answer: Correct Answer: All of the following are possible product positioning strategies except : by-products. by-products. Question 4 Selected Answer: Correct Answer: After watching an advertisement for Wrangler jeans, Denise decides she would like to buy a new pair. This is an example of which step of the consumer decision-making process? Problem recognition Problem recognition Question 5 Selected Answer: Correct Answer: Although Mike is mechanic at a local auto repair shop, he does most of the cooking and grocery shopping for his family. This is an example of the ________ buyer behavior trend. gender complexity gender complexity Question 6 Selected Answer: All of the following facts about campaigns that target men are true except : men prefer specific information rather than browsing products and brands. 2 out of 2 points 2 out of 2 points 2 out of 2 points 0 out of 2 points 2 WEEK 4 H
4/27/23, 10:43 AM Review Test Submission: Week 4 Quiz – Marketing ... https://blackboard.strayer.edu/webapps/assessment/review/review.jsp?attempt_id=_135879854_1&course_id=_561746_1&content_id=_43471109_1&return_content… 3/7 Correct Answer: for men, a lower price is more important than higher quality. Question 7 Selected Answer: Correct Answer: An evoked set is the set of brands that: a person would consider as potential solutions to meet a need or want. a person would consider as potential solutions to meet a need or want. Question 8 Selected Answer: Correct Answer: A set of businesses or groups of individual consumers with distinct characteristics is a(n): market segment. market segment. Question 9 Selected Answer: Correct Answer: Advertising researchers want to understand reasons individuals select specific fashion trends. The best consumer-oriented research method to use would be a(n) ________ approach. psychological psychological 2 out of 2 points 2 out of 2 points 2 out of 2 points 2 WEEK 4 H
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