discussion 2
.docx
keyboard_arrow_up
School
Southern New Hampshire University *
*We aren’t endorsed by this school
Course
501
Subject
Marketing
Date
Jan 9, 2024
Type
docx
Pages
2
Uploaded by SuperFang5036
Hello Everyone,
I chose to analyze American Apparel. I was becoming more aware of brands like this as they
were at its peak failure. I don’t have much memory of it besides media references, so this was
interesting to read.
American Apparel
TOWS Analysis
Strengths:
Lots of employees
and retail locations.
Factories operate
within the United
States.
High quality resources
and high quality
products.
Award winning CEO,
brand, and marketing.
Weaknesses:
Unpredictable CEO.
Unprofitable for more
than five years.
Sizeable, high interest
loan.
Overly provocative
marketing.
Opportunities
Growth in
international sales.
Rapid expansion and
upgrading of
stores/retail centers.
Four operating
segments: wholesale,
U.S. retail, Canada,
international.
S/O
Marketing that targets
international markets.
Invest in American
workforce and
continue expansion of
production.
Expand international
retail segment.
W/O
Divest from
marketing that makes
people uncomfortable
and push away from
the scandals of the
CEO.
Pivot the marketing to
advertise specifically
for each operating
segment.
Invest in best seller to
ensure the
continuance of
quality.
Threats:
Decrease in sales in
the fashion industry.
Major loss of jobs and
stagnant market.
Failure to predict
trends.
Better funded
competition and high
costs.
S/T
Campaign the quality
of the products to
counteract the
competition’s lower
quality outsourcing.
Survey and focus
group diverse groups
of employees and
consumers to improve
trend prediction.
W/T
Cut costs in a way
that supports the
foundational
employees and can
bring revenue back
up.
Create a specific
target audience to
market towards,
moving away from
relying on sex appeal.
Advertise directly to
current and past
customers to build a
consumer base.
References
Mehta,
A. (2016, April 4).
American Apparel: Drowning in
debt?
https://file:///Users/paigekatz/Downloads/W16208-PDF-ENG.pdf
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
“Wealth management is an investment advisory service that combines other financial services to address the needs of affluent clients. It is a consultative process whereby the advisor gleans information about the client's wants and tailors a bespoke strategy utilizing appropriate financial products and services.”
Discuss the past history, current situation and future development of Wealth Management.
arrow_forward
are the manager of a manufacturing division of an international car brand. As a result of the declinein demand for your brand, cost cutting measures were introduced including moving your manufacturingplant to a new location that is 60 miles away from its current location. Also, you were asked by theexecutive management team to downsize your department by 20%. Construct a fully-developedmessage to communicate the change to your employees, indicate the method used to communicate themessage, and provide your reasoning behind your choice
arrow_forward
Please type the answer very fast.i ll upvote thank You
A Managing Partner at Supreme-Acc Inc.
Assume you are one of the Managing Partners at Supreme-Acc Inc., a small firm offering tax, advisory, forensic and auditing services, located in Cape Town. Just like any manager, your duties can be grouped into four managerial functions: planning, organising, leading and controlling. As one of the senior managers, your role is critical to the strategic direction and overall success of the business. Having a critical role in an organisation, much is also required from you. As an incentive, part of your remuneration package includes a 5% profit-sharing scheme.
Identify and elaborate on five (5) reasons why strategic control is important to you as a Managing Partner at Supreme-Acc Inc. in the strategic management process
arrow_forward
To make a “bulletproof” business plan, some mistakes must be avoided, and the following must be done:❖ Think through the business idea. You might have a great idea, but have you carefully mapped out all the steps you'll need to take to make the business a reality.❖ Do your research. Investigate everything you can about your proposed business before you start writing your business plan--and long before you start the business.❖ Research your potential customers and competitors. Is your product or service something people really want or need, or is it just "cool"? Study your market. Is it growing or shrinking? Could some sort of disruptive technology or regulatory change alter the market in fundamental ways? Why do you think people will buy your product or service? If you don't have any customers or clients yet, you'll need to convince investors that you have something people really want or need, and more important, that they'll buy it at the price you expect.❖ Get feedback. Obtain as…
arrow_forward
142
122
102
82
62
Sep
Monthly Indexes
-Occupancy Index-ADR Index-RevPAR Index
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
+ 1
arrow_forward
Why might a specific replacement CEO candidate be a good or poor choice for a firm with an existing mission and vision?
arrow_forward
REFLECTION:
If you're thinking about starting a business, most likely you have dreamed of one that
involves your interests. But, what does the market need or want? Do you know who
is buying what and how much, or how, where and why they are buying those goods
or services already? Determining the marketability of your start-up business is
typically done in the context of creating a business plan and performing an analysis
of your competition. It requires research into areas of marketability,
arrow_forward
Noting the accomplishments of Mr. John Francois as a successfulbusinessman, who is seeking to expand/grow the business, he mayneed to consider segmenting the products offered into strategicbusiness units (SBUs). As the Consultant, you are required to adviseMr. Francois and his Management Team about the most appropriatemodel that could be used.How would you advise Mr. Francois and his Management Team so thatthey understand clearly how to use the most appropriate model forgrowing the business?
arrow_forward
Dissolving a partnership is easier than dissolving a sole proprietorship.
O True
O False
Show Transcribed Text
Strategic planning is long-range, formulated by top management, and made as if the company
operated in a vacuum
O True
False
arrow_forward
Overview
Atomic Habits offers a framework for improving every day. Chapters 8–10 focus on the 2nd Law – Make It Attractive.
Instructions
Read Chapters 8, 9, and 10 of Atomic Habits.
Assume that you work for theAmazon as your publicly-traded BIA project. Write a persuasive email to your supervising manager summarizing what you learned from your reading and how it would benefit the company to train employees on what you read in chapters 8–10. Your email must be persuasive and should include responses to the following questions:
In your opinion, what were the three most valuable principles taught in these chapters? Why?
How will training employees on these chapters help them personally and professionally?
How will training employees on these chapters benefit the company as a whole?
arrow_forward
Imagine you are advising a local low-cost commercial construction business that is considering diversifying
via acquisition into affordable residential construction. What would you not say is a typical strategic
objective or benefit that could be derived from a merger or an acquisition with an existing residential
construction company?
O to gain quick access to new technologies or other resources and capabilities
○ to create a more cost-efficient operation out of the combined companies
○ to extend a company's business into new product or service categories and/or expand a company's geographic
coverage
○ to fundamentally alter a company's trajectory and improve its business outlook
○ to expedite shifting from one strategy to another and gain better access to additional financial capital
arrow_forward
What are the roles and functions of chairman/president of the company?
Note: PLEASE NO PLAGIARISM. Thaank you
arrow_forward
The meeting room of Careem is full of harsh words as they are facing slow sales for past 2 years after multiple lock downs. They have decided to give it a final try and called a final meeting to decide about its fate. They have heard about Scamper being a very authentic and tried technique to brainstorm business ideas.
Using Scamper technique brainstorm business ideas around Careem and tell your manager possible ideas how they can come back to business during Covid-19?
arrow_forward
1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?
2. Have you used Twitter to communicate with friends or family? What are your thoughts on this service?
3. What are Twitter’s most important assets?
4. Which methods for monetising Twitter’s assets might be most successful?
5. Can Elon Musk, who recently bought Twitter, turn it around and make Twitter profitable? How?Ensure your Word document addresses the following requirements:
References. You must use at least two (2) references (in total) to support your responses. Harvard or APA 7th edition referencing method.
arrow_forward
You have recently secured a ‘Lead Operations Manager’ role with the 666 group, a logistics specialist company providing frozen items to high street restaurants. You have taken over in a challenging period where the industry is affected by COVID19. You understand the organization will have a complicated and trying year ahead. Another vertical of the company also works around the F&B industry and distributes through a dedicated team of riders.You are tasked by the Senior Management to develop plans to ensure that there is a greater clarity on process improvement practices by use of modern management concepts through advanced technology.Assess the role of automation and technology in enhancing the efficiency of supply chain operations, and how this can be leveraged to become a differentiator in the food and beverage sector. Also, advise the management as to how enhance responsiveness in the extremely competitive F&B industry.
arrow_forward
You are the manager of Canadian markets for Excite Travel, a firm that provides incentivetravel, meeting management and event planning to a range of companies from the tech startup to the Fortune 500. In your department, you have reporting to you two customer serviceagents who work with clients from the design phase to implementation. Anna, the longerserving agent, is great at providing ongoing service to Excite Travel’s established market; herrevenues are about 20% higher than those of the other agent, Maria. Maria, less experiencedthan Anna, has been very effective in bringing onside new clients for the firm and has showna skill for innovation; her revenues have been growing at a faster rate than Anna’s. In a recentcareer discussion, Maria has indicated some impatience with her lack of opportunity at ExciteTravel.Each year, Excite Travel provides an annual bonus to each of its employees. The bonusassigned to each person takes into account not only the revenue produced but also the…
arrow_forward
You are the manager of Canadian markets for Excite Travel, a firm that provides incentivetravel, meeting management and event planning to a range of companies from the tech startup to the Fortune 500. In your department, you have reporting to you two customer serviceagents who work with clients from the design phase to implementation. Anna, the longerserving agent, is great at providing ongoing service to Excite Travel’s established market; herrevenues are about 20% higher than those of the other agent, Maria. Maria, less experiencedthan Anna, has been very effective in bringing onside new clients for the firm and has showna skill for innovation; her revenues have been growing at a faster rate than Anna’s. In a recentcareer discussion, Maria has indicated some impatience with her lack of opportunity at ExciteTravel.Each year, Excite Travel provides an annual bonus to each of its employees. The bonusassigned to each person takes into account not only the revenue produced but also the…
arrow_forward
You are the manager of Canadian markets for Excite Travel, a firm that provides incentivetravel, meeting management and event planning to a range of companies from the tech startup to the Fortune 500. In your department, you have reporting to you two customer serviceagents who work with clients from the design phase to implementation. Anna, the longerserving agent, is great at providing ongoing service to Excite Travel’s established market; herrevenues are about 20% higher than those of the other agent, Maria. Maria, less experiencedthan Anna, has been very effective in bringing onside new clients for the firm and has showna skill for innovation; her revenues have been growing at a faster rate than Anna’s. In a recentcareer discussion, Maria has indicated some impatience with her lack of opportunity at ExciteTravel.Each year, Excite Travel provides an annual bonus to each of its employees. The bonusassigned to each person takes into account not only the revenue produced but also the…
arrow_forward
Why does a company needs financial objectives?
A) to convince shareholders that top management is acting in their interests.
B) because without adequate profitability and financial strength, the company's ultimate survival is jeopardized.
C) to indicate to employees that financial objectives always take precedence over strategic objectives.
D) to translate the company's business model into action items.
E) to overtake key competitors on such important measures as net profit margins and return on investment.
arrow_forward
Explain “Portfolio Strategy” and “Parenting Strategy”, emphasizing their differences.
Note: answer should be new. Not copied one please.
arrow_forward
Answer the question in paragraph format
What strategy should an entrepreneur employ when selecting a personal board, an advisory board, or a board of directors?
arrow_forward
Suggest two distinct pieces of information, which
if available, would
help us, the case analysts, draw more definitive
conclusions about whether launching Plain
Gold Jewelry at the end of the first year was a
good decision, than I have been able to do in my
presentation.
Please be as specific as possible in your
statement of these pieces of information. For
instance,
rather than stating "sales data" or "more
information on sales", you should state sales data
for
which product, for which time period, whether by
monetary amount or quantity sold, etc. In
other words, be as specific and clear as possible
in stating the needed information but be
concise as well; also, select information that
managers can have access to, realistically
speaking, either from existing data or from fresh
market research; for instance, it might be
much more realistic to expect managers to have
access to "past market price trends for gold as
a raw material" than to "possible changes in tax
structure for the…
arrow_forward
Wanted: Entrepreneur by Ron Wirtz
A working definition:
A bird's-eye view shows a lot of research on this topic of late. For example, the Entrepreneurship Research & Policy Network (part of the Social Science Research Network) was started in March 2006 and already consists of more than 4,300 papers. Babson College's most recent annual compendium of entrepreneurship research includes close to 200 papers in 26 categories. Universities are adding faculty and entire programs to study and teach entrepreneurship. In 1996, the Kauffman Foundation and the University of Maryland started what would later become the Global Consortium of Entrepreneurial Centers. Today, the network includes more than 200 universities.
Such activity and attention has improved our understanding of entrepreneurship, particularly here in the United States. For example, we have a much better idea of the socio-demographic characteristics of entrepreneurs: Men are more likely than women to start their own business;…
arrow_forward
Watch https://www.youtube.com/watch?v=FWu2rkffYvg and discuss which of Porter's Competitive Strategies Domino's has utilized and how the company has fared. Did they switch strategies? If so why? Which strategy has been most successful? Why? Your response should be at least five paragraphs long.
arrow_forward
Using what you learned about TripAdvisor
TripAdvisor Business Model Canvas (innovationtactics.com)
TripAdvisor Business Model Canvas (innovationtactics.com)
Share with us what you feel is one of the most interesting, compelling pieces of this business?
Identify which of the 9 key components this information falls within (for example it could be: how TripAdvisor actually makes money being a "reviews" page or these are Tripadvisor's key competitors and this is one that actually surprised me...).
Have you ever used TripAdvisor or posted on TripAdvisor? What was your experience?
Pick an international dream vacation spot. Lookup a hotel that has a 4.8 out of 5.0 rating or higher in that destination. Examine a few reviews. Share with us your destination spot and a link to the hotel. Would the reviews of this property make you decide to book there? Why could user-generated content/feedback be seen as a revenue stream?
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- “Wealth management is an investment advisory service that combines other financial services to address the needs of affluent clients. It is a consultative process whereby the advisor gleans information about the client's wants and tailors a bespoke strategy utilizing appropriate financial products and services.” Discuss the past history, current situation and future development of Wealth Management.arrow_forwardare the manager of a manufacturing division of an international car brand. As a result of the declinein demand for your brand, cost cutting measures were introduced including moving your manufacturingplant to a new location that is 60 miles away from its current location. Also, you were asked by theexecutive management team to downsize your department by 20%. Construct a fully-developedmessage to communicate the change to your employees, indicate the method used to communicate themessage, and provide your reasoning behind your choicearrow_forwardPlease type the answer very fast.i ll upvote thank You A Managing Partner at Supreme-Acc Inc. Assume you are one of the Managing Partners at Supreme-Acc Inc., a small firm offering tax, advisory, forensic and auditing services, located in Cape Town. Just like any manager, your duties can be grouped into four managerial functions: planning, organising, leading and controlling. As one of the senior managers, your role is critical to the strategic direction and overall success of the business. Having a critical role in an organisation, much is also required from you. As an incentive, part of your remuneration package includes a 5% profit-sharing scheme. Identify and elaborate on five (5) reasons why strategic control is important to you as a Managing Partner at Supreme-Acc Inc. in the strategic management processarrow_forward
- To make a “bulletproof” business plan, some mistakes must be avoided, and the following must be done:❖ Think through the business idea. You might have a great idea, but have you carefully mapped out all the steps you'll need to take to make the business a reality.❖ Do your research. Investigate everything you can about your proposed business before you start writing your business plan--and long before you start the business.❖ Research your potential customers and competitors. Is your product or service something people really want or need, or is it just "cool"? Study your market. Is it growing or shrinking? Could some sort of disruptive technology or regulatory change alter the market in fundamental ways? Why do you think people will buy your product or service? If you don't have any customers or clients yet, you'll need to convince investors that you have something people really want or need, and more important, that they'll buy it at the price you expect.❖ Get feedback. Obtain as…arrow_forward142 122 102 82 62 Sep Monthly Indexes -Occupancy Index-ADR Index-RevPAR Index Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan + 1arrow_forwardWhy might a specific replacement CEO candidate be a good or poor choice for a firm with an existing mission and vision?arrow_forward
- REFLECTION: If you're thinking about starting a business, most likely you have dreamed of one that involves your interests. But, what does the market need or want? Do you know who is buying what and how much, or how, where and why they are buying those goods or services already? Determining the marketability of your start-up business is typically done in the context of creating a business plan and performing an analysis of your competition. It requires research into areas of marketability,arrow_forwardNoting the accomplishments of Mr. John Francois as a successfulbusinessman, who is seeking to expand/grow the business, he mayneed to consider segmenting the products offered into strategicbusiness units (SBUs). As the Consultant, you are required to adviseMr. Francois and his Management Team about the most appropriatemodel that could be used.How would you advise Mr. Francois and his Management Team so thatthey understand clearly how to use the most appropriate model forgrowing the business?arrow_forwardDissolving a partnership is easier than dissolving a sole proprietorship. O True O False Show Transcribed Text Strategic planning is long-range, formulated by top management, and made as if the company operated in a vacuum O True Falsearrow_forward
- Overview Atomic Habits offers a framework for improving every day. Chapters 8–10 focus on the 2nd Law – Make It Attractive. Instructions Read Chapters 8, 9, and 10 of Atomic Habits. Assume that you work for theAmazon as your publicly-traded BIA project. Write a persuasive email to your supervising manager summarizing what you learned from your reading and how it would benefit the company to train employees on what you read in chapters 8–10. Your email must be persuasive and should include responses to the following questions: In your opinion, what were the three most valuable principles taught in these chapters? Why? How will training employees on these chapters help them personally and professionally? How will training employees on these chapters benefit the company as a whole?arrow_forwardImagine you are advising a local low-cost commercial construction business that is considering diversifying via acquisition into affordable residential construction. What would you not say is a typical strategic objective or benefit that could be derived from a merger or an acquisition with an existing residential construction company? O to gain quick access to new technologies or other resources and capabilities ○ to create a more cost-efficient operation out of the combined companies ○ to extend a company's business into new product or service categories and/or expand a company's geographic coverage ○ to fundamentally alter a company's trajectory and improve its business outlook ○ to expedite shifting from one strategy to another and gain better access to additional financial capitalarrow_forwardWhat are the roles and functions of chairman/president of the company? Note: PLEASE NO PLAGIARISM. Thaank youarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning