Understand the similarities and differences between spectator and participant markets

Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Actionability d. Accessibility

1) Choose the best answer  The post-earnings drift is inconsistent withI The weak form efficient market hypothesisII The semi-strong form efficient market hypothesisIII The strong form efficient market hypothesis a) I, II, and III b) I and II c) None of I, II, and III d) I

An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.

You are the new Vice President of Sales for Penske Motors, one of America’s leading automotive dealership groups that operates over 100 individual dealerships across the country. While you are an experienced marketer, you are new to the automotive business. Naturally, given Murphy’s Law, one of your first recommendations will involve a decision about how the sales operation for all of the company’s dealerships will be structured—and passionate opinions abound on both sides of this issue.

In a study of the domestic market share of three major automobile manufacturers A, B and C in a certain country, it was found out that of the customers who bought a car manufactured by A, 75% would again buy a car manufactured by A, 15% would buy a car manufactured by B and the rest wouldbuyacarmanufacturedbyC.OfthecustomerswhoboughtacarmanufacturedbyB,90% would again buy a car manufactured by B, 5% would buy a car manufactured by A and the rest would buy a car manufactured by C. Of the customers who bought a car manufactured by C, 85% would again buy a car manufactured by C, 5% would buy a car manufactured by A and the rest would buy a car manufactured by B. Required The long run market share of the manufacturers

1.For each of the following problem situations, write a clear statement of the problem and list the factors probably need to investigate. When necessary, you may use your imagination logically to supply any additional information needed Example: A manufacturer of breakfast cereals wants to attract a new demographic of customers.Problem Statement: What are the characteristics of the consumers of Breakfast Cereal Company X?Factors: Age                  Race Education         Sex Income Level    Etc. Carrefour wants to give its stockholders a summary of its operations for the past calendar year. The supervisor of Department X must prepare a report evaluating the performance of an administrative assistant. Baker, Inc., is experiencing higher than normal employee turnover.

Bill & Becky Travel, Inc., is a full-service travel agency. Data in the table below shows results for the question "Would you recommend us to a friend?" from 50 customers who were sampled during one week. Customer NPS Number Rating 1 10 2 10 3 10 4 9 5 4 6 10 7 7 8 9 9 2 10 4 Customer NPS Number Rating 11 4 12 10 13 6 14 9 15 9 16 4 17 8 18 9 19 9 20 7 Customer Number 21 22 23 24 25 26 27 28 29 30 Rating 1 2 3 4 567 00 NPS Rating 5 8 5 9 10 10 9 9 4 10 9 Count the number of responses at each level (1 through 10). If your answer is zero, enter "0". Round your answers to the nearest whole number. Customer NPS Number Rating 31 8 32 9 33 7 34 10 35 5 36 6 37 3 38 1 39 2 40 9 Number Customer NPS Number Rating 41 3 42 9 43 9 44 6 45 10 46 8 47 2 48 6 49 9 50 8

What is the "free rider" problem and how does it relate to interest group membership? According to sponsorship theory, how might interest groups try to overcome this problem?

Assuming you are the marketing executive for a major international airline flying in/out of Sydney. Your airline has 4 classes of passengers: first class, business class, premium economy class and economy class. Describe the market for the first class, business class, premium economy and economy class seats (i.e. who are the people who would likely to fly first, business and economy class). How do we know? Give reasons to support your answer.

I need help with answering the following questions below after reading  Reading: Maryland Health Care Provider Sentenced to 10 years in Federal Prison for Health Care Fraud Resulting in Patient Deaths from the United States Attorny's Office.  Using the Five Whys to conduct a root cause analysis to determine why the Medicare fraud occurred and Timothy Emeigh’s participation in the case.    Writing analysis that identifies and evaluates the root cause for Medicare fraud in this case.  I need help aswering the following questions listed below  Articulate the “Five Whys” for this case and provide an explanation for each.  Speculate how and why Mr. Emeigh participated in the scheme.  Explain what you, as an administrator, might have done to prevent this from happening.  Recommend risk management strategies the organization can utilize to prevent this and similar types of events from occurring in the future.

A marketer may use both marketing research, and/or marketing intelligence to gather vital information for the purpose of decision-making. Define the meaning of both terms, and discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer. Please use appropriate examples to show the usefulness of these tools.

In Class, 10–25 Minutes for Teams assume that youare a member of the marketing department for afirm that produces several brands of snack foods.Your assignment is to develop recommendations forconsumer and trade sales promotion activities for anew low-fat, low-calorie, high-protein snack food.Develop an outline of your recommendations forthese sales promotions. in a role-playing situation,present and defend your recommendations to yourboss

Consumer behavior models provide important insights about consumer decision making process. But as you all know that the consumer behavior is very dynamic and keeps on evolving, the explanation provided by these models is limited in nature and cannot explain all the factors influencing the behavior. The panic caused by Covid-19 pandemic cannot be accounted for by any model and this will result in behavioral shift of consumers." a. Do you agree with this statement? Discuss with help of any consumer decision model of your choice. b. What elements would you like to introduce in the model of your choice to account for covid-19 driven panic and the highly probable behavioral shift?

Please do not give solution in image formate thanku  A multinational corporation with a focus on the construction sector is KLM Corporation. You have a new project involving IT in the construction business that you want to conduct. You've come to the realization that the majority of IT projects offer many construction organizations an excellent chance to generate large money. Therefore, you feel certain that you can complete this job and immediately begin the IT project. Which bias(es) influence your choice(s)? Talk about the choices you made based on cognitive biases and describe any biases that might have affected your choices.---Please do not use chatgpt or any ai

A retail company wants to analyse the effectiveness of its recent marketing campaign in driving customer engagement and sales. They have collected data on customer interactions, website traffic, and sales for the past three months. The objective is to determine the impact of the marketing campaign on customer engagement and sales and provide actionable insights for future marketing efforts.   A) How do you think the marketing campaign impacted customer engagement based on the data analysis? b) Which customer segment showed the highest increase in sales during the campaign period, and what factors might have contributed to this? C) What specific insights or trends did you identify in the data that can help the company improve its marketing strategies? d) If you oversaw the marketing campaign, what changes or adjustments would you make based on the data analysis results? e) How can the company leverage the findings from this analysis to enhance its future marketing efforts and increase…

CENARIO TASK    You are the Marketing Manager of Nestle Coffee Company. Your company is in the market for a new flavor of coffee and would like to invite consumers to submit their ideas on the product. To facilitate this, the company has decided to host a competition for his clients who are interested in formulating this new flavor. Along with the opportunity to create a flavor, the winner will also receive a cash prize of two hundred and fifty thousand dollars, one year’s supply of Nestle Coffee, and a one year’s internship in the Resource and Development Unit of Nestle Coffee Company. To select a winner for this competition, a “Taste Off” will be held. At this event – which is open to the public – contestants will showcase their creations and the company will offer samples of other samples of Nestle Coffee products. Several local artistes will perform and there will be fun activities for the entire family. After the event, you observed several challenges which had a negative impact…

Shaadi.com has been wondering how it can bring back customers to its website. This is specially because once the objective of the customer to find a match has been achieved, the customer has no reason to return. The advertising revenues of Shaadi.com are linked to number of customers the site is able to attract and retain. What strategy should this website adopt?

We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has  distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones

Discuss the importance of polling rate in gaming mice. How does a higher polling rate impact responsiveness and precision in gaming?

1. When you want to buy the potato chip, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.

As a marketing consultant, you were retained by Bangladesh Tourism ltd. To design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions are you going to ask? Give examples. How would you assess the relative power of each family member in making vacation-related decisions?

An investigation into the factors associated with obesity among adults in Massy Stores in Trinidad and Tobago. write a formal report outlining the existing problem, and present a discussion on findings and offer appropriate conclusions and recommendations.

2) We can segment business markets with some of the same variables we use in consumer markets, such as geography, benefits sought, and usage rate, but business marketers also use other variables. Which of the following best describes a scenario in which Meredith Corporation uses another variable in its segment business market? a Meredith Corporation creates different versions for different regions, modifying the copy to better serve the specific target market. b Meredith identifies the economic status of a market region and raises its product's price so that profits will increase. Meredith Corporation feels that if the consumer has the equity to pay a higher price and wants the product, he will pay more. c Meredith identifies with one segment market and sells only to that market. d Meredith Corporation creates multiple names for the same product, based on local psychographics. e Meredith creates unique associations to low cost and convenience in an overlooked niche market.

Postee Bakery Foods has recently expanded from the United States into the South American market. To aid this transition, the company has implemented database marketing to track customers’ spending habits and discern patterns Postee’s website lists all of its products, offers online purchases, and allows customers to register and fill out surveys about the products to enter to win prizes.Postee also advertises in newspapers and with television commercials. Ashish, director of marketing at Postee, believes that the company’s traditional U.S.summer advertising campaign, which runs during the month of July and focuses on newspapers and commercials, will be an effective use of advertising resources in the new South American market. Which of the following questions could Ashish most likely answer objectively? A) What percentage of South American users who register on Postee’s website eventually make an online purchase with Postee?   B) How many purchases that were completed after this…