Week 3 Assignment

Lisi and explain the major demographic characteristicsfrequently used in segmenting consumer markets.

An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.

Luca, a customer who buys Coca Cola during lunchtime everyday is a target for companies selling carbonated drinks because of his repeated consumption of the product. This information is essential when dividing the market through what kind of segmentation?Consumption segmentationDemographic segmentationGeodemographic segmentationBehavioral segmentationGeographic segmentationPsychographic segmentation

Identify the primary differences in consumer demographics, regarding health care coverage categories" 1 10710 + m

Explain the concept of predictive analytics in CRM and its potential benefits for sales and marketing.

based on case titled “Housing.Com: Marketing A Service Offering ” .What segment should Housing.com concentrate on to gain the market share? How should it deal with conflicting interests of the buyer and seller segment?

A health group wants to identify consumers who: once went to a competing primary care group but left that group, have at least one child, and live in the primary service area of the town’s hospital. Write the questions to target this population and suggest the best method for getting this information. There are several questions that could help target this population.

We have decided to open our own business called ABC Headphones. Customers to target:   Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.

explain the meaning of the following concepts.  Market Problem  Problem Identification Research Market Segmentation

what is the significance of the The study on the impact of online shopping on the increase in personal debt of households in Kingston & St Andrew metropolitan area and Montego Bay

Quantifiable characteristics or qualities or a specific group of people. Examples include age, race, gender and marital status There is only one answer

What role does predictive modeling play in marketing analytics?

Behavioural segmentation is the process of grouping customers according to their behaviour when making purchasing decisions. Elaborate on the following:   Report on ANY FIVE (5) characteristics of behavioural segmentation. Discuss in detail the importance of behavioural segmentation to any business in general.

One of the most likely reasons that many large consumer oriented firms use differentiated target segmentation is because:

Life-stage segmentation doesn't provides a powerful marketing tool for marketers in all industries to better find, understand and engage consumers Select one: True False

imagine you are marketing manager so your product is hybrid motor bike so explain the market segmentation of hybrid motor bike (C-1 Battery Powered Motorcycle)   Demographic segmentation   Geographic segmentation

How can predictive analytics enhance customer segmentation and targeting in CRM?

A retail company wants to analyse the effectiveness of its recent marketing campaign in driving customer engagement and sales. They have collected data on customer interactions, website traffic, and sales for the past three months. The objective is to determine the impact of the marketing campaign on customer engagement and sales and provide actionable insights for future marketing efforts.   A) How do you think the marketing campaign impacted customer engagement based on the data analysis? b) Which customer segment showed the highest increase in sales during the campaign period, and what factors might have contributed to this? C) What specific insights or trends did you identify in the data that can help the company improve its marketing strategies? d) If you oversaw the marketing campaign, what changes or adjustments would you make based on the data analysis results? e) How can the company leverage the findings from this analysis to enhance its future marketing efforts and increase…

What is the relationship between market segmentation and the selection of target markets?

Explain the “three-exposures hypothesis” and opportunity to see (OTS) in the context of television viewing.

What is s (sigma) a measure of?   1. Location 2. Spread 3. Stability 4. Mean 5. Mode

Define Predictive analytics?

Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Discuss in detail the importance of behavioural segmentation to any business in general.