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CRM- PROCESS AND PATTERNS I
Individual case 2
Submitted To: William Seidner
Submitted By: Roosha Joshi
Date: December 1, 2023
1. Detailing your recommendations on how to achieve HODINKEE's
goals, how to further invest in CRM and what results they could expect
to see with the implementation of further CRM tools.
HODINKEE, a company with a growing clientele, has been investing in CRM technologies to
manage customer connections and understand their buying motivations. However, they have
faced challenges in managing customer data and personalizing the customer experience. With a
large amount of data dispersed across multiple platforms, it is difficult to provide a
comprehensive picture of their interactions with the business. Additionally, delivering a tailored
experience to each consumer is challenging due to the numerous demands.
To address these challenges, I suggest hodinkee should consider investing in a data management
platform to gather and manage their customer data, allowing them to better understand their
clients' needs. Additionally, targeting and segmentation can help tailor the client experience and
deliver the most relevant information and offers to each consumer.
They should also focus on improving their CRM approach, developing focused marketing
efforts, and investing in their loyalty program. So, by addressing these challenges and
implementing strategies to strengthen their CRM approach, hodinkee can continue to grow and
improve their customer experience.
2.
Address what you will achieve in a 30-60-90-day CRM plan.
HODINKEE, a luxury watch retailer, is considering increasing its investment in CRM
technology to better understand and understand its customer base. The company should invest in
customer relationship management technology within the first 30days to categorize its customer
base and monitor their behavior. They should divide their customers into segments like new
customers, returning customers and so on. This will help hodinkee understand customer factors
influencing their purchasing decisions. Additionally, the company should develop a customer
loyalty program that offers discounts and benefits to customers who make multiple purchases.
Over the next 60 days, hodinkee should continue to segment their customer base and monitor
their behavior. Customized marketing campaigns should be developed based on customer actions
and previous purchases. The company should also continue investing in its loyalty program to
maintain active consumer participation.
Till 90 days hodinkee should continue using CRM because it is only effective if it is continuing
and then evaluate the results of their CRM investment, make necessary modifications, continue
developing targeted marketing campaigns, and continue investing in their customer loyalty
program.
3.
Outline the challenges and strategy that hodinkee has undergone and
provide alternate suggestions leveraging the course material.
Due to its huge data scattered across numerous platforms, HODINKEE suffers issues in
maintaining client data, making it difficult to assess customer interactions. They can also use
data capturing devices to conduct in-depth analyses of client behavior. Another problem is
personalizing the consumer experience, as it is difficult to meet everyone's demands. Despite
advancements in their CRM strategy, HODINKEE must continue to focus on key areas. One
suggestion is to invest in a data management platform to better understand client needs. Another
recommendation is to use targeting and segmentation to personalize the customer experience and
send relevant information and offers to each consumer. They should also concentrate on tailoring
the messaging to the customer's personality and product preferences. 4.
Connect all relevant points that we cover in the course beyond just the
technological elements of CRM and draw insights on the relation to the
hodinkee case. HODINKEE should invest in CRM technology to track consumer preferences and purchase
history, allowing for more effective marketing targeting and targeted communication. This
technology might potentially be used to develop loyalty programs and segment customer
populations. HODINKEE may boost customer happiness and retention by employing CRM data.
HODINKEE may give a more customized experience for clients by more accurately directing
marketing efforts. Furthermore, the CRM system may be utilized to segment the customer base
and develop loyalty programs. HODINKEE can predict an increase in happy and returning
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