Apple Inc: Smartphone Industry Analysis

1162 Words Feb 1st, 2018 5 Pages
reach a market capitalization of 500 billion dollars, and enter "extremely exclusive territory, making it one of the five most-valuable companies at any point in history. Only Microsoft, ExxonMobil, Cisco, and General Electric have ever surpassed that mark" (Goldman, D. February 29, 2012. PP. 1). Apple's success in the technology industry has been the result of the entrepreneurial vision of the now departed Steve Jobs, and the efforts and dedication of arguably the industry's most ingenious and brightest employees. While Apple's portfolio of products is plentiful: iPhone , iPad, Mac , iPod , Apple TV, the iOS and Mac OS X operating systems, and iCloud (Apple Inc. October 26, 2012. PP. 3) ; the iPhone is the epitome of the innovative capacity of the technological giant. "Five years after the company said it planned to reinvent phones; the iPhone is the top-selling Smartphone in the world" (Guglielmo, C. February 15, 2012. PP. 1). Moving forward though amidst an industry of rapid change and adaptation, will Apple continue its dominance of the field and of the Smartphone market?
SmartPhone and iPhone January 10, 2007 saw Apple's visionary Steve Jobs unveil the iPhone, which combines the iPod, a cell phone and an Internet handheld device into one slim, portable gadget" (Lee, E. January 10, 2007. PP. 1). In 2011, "the release of the iPhone 4S helped Apple have an exceptional fourth quarter, with sales of 35.5 million units"…

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