MKT 615 – MARKETING PLAN
Tesla Motors Marketing Plan
Mathalikunnel, Sebastian Sunny
Medipally, Krishna Chaitanya
Medishetti, Naresh Kumar
Patel, Malaykumar Shashikant EXECUTIVE SUMMARY
Background Tesla motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline powered cars. With instant torque, incredible power and zero emissions, Tesla motors is creating new generation of cars that would be increasingly affordable, helping the company to work towards its mission: to accelerate the world’s transition to sustainable transport.
Tesla’s headquarters is located in Palo Alto, California and has over 2000 employees. It has 31 stores and service locations spread across the globe with more stores expected to open in the future. Tesla engineers first designed a powertrain for a sports car built around an AC induction motor, patented in 1988 by Nikola Tesla, the inventor who inspired the company’s name. The result was the launch of the Roadster, a solely electric operated sports car accelerating from 0 to 60mph in 3.7 seconds and achieving a range of 245 miles/charge of its Lithium ion battery. Tesla hereafter expanded its technological advantage to the luxury sedan market with the launch of Model S, a sustainable luxury sedan with zero emission.
“To accelerate the advent of sustainable transport by bringing