Linkedin Research Paper

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

Loved by Search Engines: If all of the above weren’t enough, the search engines love many social media platforms. By building an effective presence on Facebook, LinkedIn, or twitter, you can use these profiles to help optimize your main website,

LinkedIn is a rather new social network with room for growth and improvement in many ways. As the company grows, the more likely uses and enhancements will continue to grow as well. First, adding a geographical map to show people close to you who use LinkedIn would come in handy when trying to network with people in your area. Secondly, adding video conferencing would be ideal for companies who would like to use LinkedIn as a way to communicate to their current employees similar to GoToMeeting. Thirdly, trending topics and news feed following changes within your industry and circle of interests would benefit users that would like to stay updated.

There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.

Sending Connection Requests: LinkedIn only lets you connect with people that relate to you in some sort because you cannot send them a message. Being personal is the best way to connect with people. The best way to do that is to go to the person’s profile. For example you have someone pop up that has a second or third connection with you. Go to their personal profile say, “Hi Mary, I noticed you commented on Janet Kennedy’s post about whatever and “Hi Mary, I love what you have been posting about x topic.” “Mary, I love reading your blog, you have great posts! I would love to connect”. It shows you are paying attention and want to connect with them. It's Not going to be 100% that they will connect, but sending a personal note is

LinkedIn is the largest network of professionals online. It allows doctors to highlight all the aspects of their career path using texts and visuals. It is one of the easiest ways a chiropractor can connect with other doctors and professionals. Start by making the most of your profile by sharing content that best reflects your specific expertise. When you connect with other health care professionals it can help you get patients from referrals.

If someone showcases his or her self on their social media profile, the employers has the opportunity to see this positivity. One might use Facebook to share volunteer activities, community involvement, club or school activity participations. However, a con to this is that the profile could be managed very careful so it’s not portraying the real person. The person may put all of the positive stuff out there but omit weekend partying and highly charged political or social views. Another pro is quantity; but, the con is lack of quality. While Facebook has hundreds of millions of users, which is a data base dream come true for a recruiter, the quality of the useful information from those profile may not be the best. Facebook tends to hold data pertaining to personal lives versus professional lives. However, LinkedIn is the opposite. The site is based on professional data and contains very little personal data. It is important for recruiters to know what information they are seeking before deciding which social media site to search

My activity on LinkedIn should be regular with comments and posts on the companies and individuals that I follow. I need to keep my professional status current and compose posts regarding my professional ideas and goals. For example, this is an appropriate place to post my PowerPoint presentation from this class and any business related papers that I write. In doing so, a company or individual may review my work and offer to assist me in reaching my

LinkedIn was founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The LinkedIn website was officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. In 2013 LinkedIn has grown to be the world’s largest professional network on the Internet and currently has approximately 277 million members in over 200 countries and territories. Revenue is generated across three distinct product lines: Talent Solutions, Marketing Solutions, and Premium Subscriptions. All three product lines are sold through two channels, an offline field sales organization which engages with both large and small enterprise customers; as well as an online,

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

It also gives businesses free advertising and publicity through updates, creation of Fan Pages and applications. Facebook also allows users to keep track of events, join groups, network with people and buy things among the few. Facebook differs by the amount of information other users can view as well as the large amount of applications assessable through the company but is not allowed in China. Facebook is more for social networking while LinkedIn is geared more towards professional networking. Facebook allows users create lists of professional friends so that they can get information to specific people. Both LinkedIn and Facebook can be used to job hunt.

LinkedIn Corporation is the company to study. LinkedIn Corporation operates as a corporation, owned by shareholders. It was founded in 2003 by Reid Hoffman and four others in Mountain View California. The company provides a web-based site for career management as well as professional networking activities. The main objective of the LinkedIn application is for the business to make a profit based on our use of the application. In regards to the users, the main objectives of LinkedIn are to develop a professional network by building a professional profile, nurturing your growing network and generating a professional reputation.

Their third line of business is marketing solutions, which brings in 26% of their revenue. This business segment has shown a 4% decrease from the prior year. Any organization can purchase packages for advertising space on LinkedIn.com, and can target those ads to specific groups. LinkedIn clients and members include: individuals from a wide range of industries, students, recent graduates, large corporations, small- and medium-sized businesses, educational institutions, government agencies, and non-profit organizations. (SEE APPENDIX B)

5. Career: In social networking sites like LinkedIn you can have your online resume, introduce each other and have recommendations from friends for whom of course you have to return the favour. Employers can easily find you and the preliminary information that a potential employer needs to know about you before scheduling an interview is already available online. Companies are increasingly using social networking to check out candidates.

The basic functionality of LinkedIn is that it allows users to create profiles, describing their work experience, schooling and training, capabilities, and a photo which is basically used as their resume. Individuals can use their profile as their resume and most employers search through LinkedIn profiles for new employees, so individuals will gain attention from employers without even applying.