Nevetica Case Study

Opportunities usually emerge from changes; therefore you need to pay attention to what could possibly change in the near future and how your company could benefit from that. This is where the marketing team comes in. It’s their job to plan for this type of thing and to keep the company ahead of the game.

Often meeting with potential customers is often the most effective way to promote the business. Networking can also generate sales.

The method of recruiting has significantly changed over time. Today, there is less reading through stacks of resumes and more interacting with potential employees on a casual and formal basis. The method of job recruiting can include many different channels and practices. These methods can consist of practices such as attending job fairs, promoting from within, online and college recruiting, and referrals. Most recruiting methods are face-to-face interactions between the employer and potential employee. This gives the employers a chance to see the candidate in person, how they present themselves, and what they can bring to their company.

Once the analysis and job description for a job is complete, the next step would be to identify recruiting method to use in selecting candidates. Since recruiting is the first stage in the hiring process, it is important to attract qualified people who have the skills and experience the job demands. To do this, I will suggest that recruitment be done through job fairs and advertising.

* The first place I would recruit would be internally. I chose this method first because what better place than to recruit directly from professionals who are connected with other professionals of the like. More than likely, someone knows someone who is looking for employment in the same field. Traditionally, companies use this method to promote from within; however, I believe this method can be used for more than this intended purpose. The network is already in place to gain a proper prospective pool of candidates, and it

The objective is to address the needs and the concerns of the organization to develop an effective method to recruiting. This method must be beneficial economically, as well as, productive in recruiting the best possible talent needed. A strategy must be developed along with a guide that will be shared by all locations and at all levels. In creating this method, different forms of recruiting will be employed to ensure that the target audience is reached effectively.

The most common recruiting strategy of seeking a candidate from internet websites is a good source because it allows you to see a large group of candidates at one time, and you can tailor your searches to target in on the ideal candidate. Networking, in the sense of just talking to people is also a good source because usually in this process you will come across someone who can put you in touch with the right people to find what you’re looking for; these people come with a referral so it’s not like starting at zero and only knowing them on paper. Lastly, is hiring from within another strong route to get the right person in place, these people are those who have a proven record with the organization. They are easy to verify based off of in house reviews. The difference in the three is with the internets like cold calling, where as networking is a referral and in house

The recruiting aspect is definitely made more efficient through product and proven ways of marketing, but our process will take things a step further. We will need to make sure that after we have a recruit, again that this is the person that is going to fall in line with what we are ultimately trying to get accomplished. We will put jobs in individual categories.

Develop an action plan of strategies and tactics to be implemented. Finalize the marketing plan.

Tanglewood’s recruiting methods are different and diverse in each of their regions, and by assessing these methods there are chances of improving and additionally uniting the operations of this company. Some improvements come from creating ztarget demographics, some come from looking into the methods of recruitment, and some come by addressing issues brought forth by those already with the company. By evaluating Tanglewood’s recruiting methods and creating a guide for it to adhere by, this company can develop a recruiting service that matches their unique company culture.

Now that the definition of recruitment is clear it time to explore the different strategies that are used in the recruitment process. Kevin Ryan, successful CEO of Guilt Goupe, states, “Recruiting is so important that we intentionally overinvest in it” (Ryan, 2012, p.45). This statement shows how important recruitment is. Being a recent college graduate that landed a job fresh out of college within my field and now seeking work, I can say first hand that the recruitment process is not done in one certain way, but in a variety of ways. One of the most common ways to get recruited is by referral. Referrals take place when current workers of an organization inform their associates about job openings and recommend they apply. In certain instances, when there is an extreme

Many different avenues exist that can be utilized in the recruitment process. While traditional methods of recruitment such as newspaper advertisements employee referral programs are still be used, many companies, including Fortune 500 companies, are moving towards more technologically advanced avenues such as career opportunity pages on the company website, online job boards, social media, etc. The way an organization presents itself using any of these avenues is essential to the recruitment process as it is the only opportunity for the organization to attract

If internal recruitment is not an option / has been unsuccessful, companies will the need to advertise to a wider audience. An employer will need to decide which method of recruitment is most suitable for the role and organisation. Common recruitment methods include advertising on the company’s own corporate website, using internet based jobsites, recruitment agencies, local or national press, job centre plus or employee referral schemes. The CIPD resourcing and talent planning survey (2013) lists the top 5 methods of recruitment as,

People who were hired by a referral were twice as likely to be hired as compared to people responding to newspaper ads and more than five times as likely to be hired as those walking into a business and asking for a job. Increasing your contacts is essential. The best job finding technique is still personal connections. That is, unless you are hoping to spotted by a recruiter. Business Week reports that 87% of recruiters use the on-line social networks for spotting candidates for jobs they represent.

Most organisations such as NIVEA is facing to the similar challenge which is high competitive and lack presence in some potential target audience group (both geographically and demographically) (NIVEA MEN, 2012). Targeted marketing enables the brand to get to appropriate prospective customers more efficiently than any other marketing strategy (Griffin, W. G., & Pasadeos, Y. 1998). SMART objectives for the brand relaunch should be specific, measurable, achievable, realistic and time constrained (Barney, J. B., & Griffin, R. W. 1992).This helped them set specific targets for increasing sales, growing market share and improving its brand image in target audience (Madhavaram, S, 2005 ).