Case summary:
Company F makes its customers experience outstanding. This is by way of beginning the business with the needs of the customers. Company F gives more and first priority to the customer. The strategy ‘Purple Promise’ reached the customers all over the world. It promises that it will make all the experience of the customers outstanding. On the same hand the company also faces glitches here and there. But later Company F focused on its slogan purple promise to give the outstanding experience to its customers.
To discuss: The performance of Company F related to the experience of its customers and the outcome of the process.
Characters in the case:
- Company F
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