EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 1, Problem 14QA
Summary Introduction
To determine: The importance of marketing in people’s lives.
Introduction:Marketing is the combination of art and science to explore, create, and deliver the value to the customers by satisfying their needs at a profit. The identification and fulfillment of unfulfilled needs and desires happens in marketing by calculating the potential and size of the market.
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