EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 1, Problem 34C
Summary Introduction
To determine:The ways in which recommended decision can be implemented.
Introduction: CC is an American multinational beverage manufacturing company with its headquarters situated in Atlanta, Georgia. The company was incorporated in the year 1892 and has created a system of franchise distribution system since 1889. Company initially sold the soft drink as a symbol of health and wellness but at a later stage, it started affecting consumers. Due to which consumers lost faith in the soft drink promoted by CC.
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Can you give a further explanation of each and examples
Whal are some ways to implement your recommendation?
Please in a short response indicate to me a product, service or company that you would recommend.
In your recommendation please emphasize what the product, company or service is and why I should research and use the recommendation.
Think about somewhere local, international or maybe not that well known, tell me why I should take a shot in using the service etc.
How did you find out about it (How is it marketed?) Is it something that you are involved with, a place you may work etc.
Should be no more than 2 pages.
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- Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.arrow_forwardStudent Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.arrow_forwardWhat is Customer Relationship Management (CRM), and why is it essential for businesses? Provide real-world examples.arrow_forward
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