Mylab Marketing With Pearson Etext -- Combo Access Card -- For Marketing: Real People, Real Choices (10th Edition)
10th Edition
ISBN: 9780135642566
Author: Michael R. Solomon, Greg Marshall, Elnora Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 1, Problem 37C
Summary Introduction
To explain: Corporate social responsibility used by CC Company which is not harmful to consumers.
Introduction: Corporate social responsibility means the self-regulatory body which run under the company policies. It actually helps the society where it works; it is socially accountable to itself, its stakeholders and the general public.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Ethics despite best efforts to ensure product safety,products that pose a danger to consumers sometimesreach the marketplace. At what point should marketers release information about a product’s safety to the public? how should marketers be held accountable if their product harms a consumer?
What should the firm do if customers want to purchase a product that is not only bad for them but is also bad for the society? How does this impact stakeholders?
Identify 5 main risks coca cola's customers will be worried about when buying products and justify why?.also provide suggestions on how to reduce this risk perception
Chapter 1 Solutions
Mylab Marketing With Pearson Etext -- Combo Access Card -- For Marketing: Real People, Real Choices (10th Edition)
Knowledge Booster
Similar questions
- Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.arrow_forwardIt is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society? (Name two product for each category, and explain why you selected these products.) Should there be a way to monitor or “police” new products that are introduced to the marketplace?arrow_forwardHow business ethics increases customer loyalty towards a brand ?arrow_forward
- Walmart ran a series of ads in trade journals with the following headlines. “We’re looking for quality products that are guaranteed not to last”. What Walmart was in fact doing was asking it’s suppliers to develop more environmentally friendly products and to use material that could be recycled. This concern about the environment is one way that Walmart practices: a. Social responsibility b. Macroeconomics c. The marketing concept d. Environnemental services e. Social welfarearrow_forwardPart 1: External Environment Give examples for each of the 7 environmental factors listed below and explain how a company has made a marketing decision to address that environmental factor. The marketing decision may be product, price, place, or promotion decisions. •Sample Response: “One social environmental factor occurred when San Francisco 49ers quarterback Colin Kaepernick refused to stand for the playing of the national anthem in protest of what he deemed were wrongdoings against African Americans and minorities in the United States. He stated, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder." Nike decided to address this social environmental factor in its promotion - an ad campaign that featured a close-up of Kaepernick’s face and…arrow_forwardHow does food labels protect consumers?arrow_forward
- Explain how both positive and negative attitudes toward a brand like porsche develop. How might porsche change consumer attitude toward the brand?arrow_forwardEthos water is a brand of bottled water that makes a specific claim of how it fulfills CSR. According to its website, “Ethos water is a brand with a social mission—helping children around the world get clean water and raising awareness of the World Water Crisis” (http://www.ethoswater.com/). To accomplish this goal, the company donates 5 cents for every bottle sold to fund water programs in developing countries. As many critics have pointed out, however, all is not what it appears to be. While Ethos donates five cents per bottle sold, the average price of a bottle is $1.80, forty-five cents more than the national average price of a bottle of water (Source: http://online.wsj.com/article/SB125167502443470973.html). What is more, the manufacturer of Ethos water, PepsiCo, does not make use of recycled plastic, in contrast to its other products. How would you characterize Ethos’ approach to CSR? In your view, has it struck an ideal balance between earning profits and acting responsibly?…arrow_forwardHave you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?arrow_forward
- Please do not give solution in image format thanku Explain the three (3) ethical theories and use practical examples to show how Imana Foods should apply each theory, to ensure ethical conduct of their business.arrow_forwardHow does a Blue Ocean Company succeed in creating cost effective products for consumers?arrow_forwardCritically discuss corporate social responsibility in ONEPLUS company. What do you think influences corporate social responsibility campaigns? Use relevant examples to support your discussion.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning