PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 1, Problem 4DRQ
Summary Introduction
To discuss: The term value and the way the marketers utilizes the marketing mix to enhance the value of perception.
The set of marketing tools that the firm utilizes to continue the objectives of marketing in the target market is known as the marketing mix.
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What is value? How can marketers use the marketingmix to enhance the perception of value?
How can marketers use the marketingmix to enhance the perception of value?
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