PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Chapter 1, Problem 6DRQ
Summary Introduction
To discuss: The forces in the
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.
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What are the factors at work in today's marketing world? To what extent does a marketing manager have influence over these forces?
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