EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780100663572
Author: Kotler
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 10, Problem 10.12MA
Summary Introduction

Case summary: Several game distributers in Country J have aced the specialty of getting however much income as could reasonably be expected from players by procuring more than $4 million every day. The producers of Game PD have apparently deciphered the income code by utilizing the brain research of mobile payments to press more income from players by urging them to play longer. The mystery was to issue its very own virtual cash, called magic stones, so customers do not feel like they are spending real cash for opportunities to improve play.

To discuss: The reasons on whether the model is similar to freemium model.

Characters in the case: Country J, Game PD.

Organizations manufacturing products and services need to set the cost for their item. Setting the price for a company's finished product or service is a standout amongst the most significant decisions a manager faces. Such decisions are called as pricing decisions.

Blurred answer
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning