EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780100663572
Author: Kotler
Publisher: YUZU
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Chapter 10, Problem 10.24MML
Summary Introduction

To discuss: The reason for the consumers are concerned about the gas price and their willingness to search out stations with lesser prices.

The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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