Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)
16th Edition
ISBN: 9780133973303
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 10, Problem 10.14MA
Summary Introduction
To determine: The selling price of the product.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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Chapter 10 Solutions
Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)
Ch. 10 - Prob. 10.1DQCh. 10 - Prob. 10.2DQCh. 10 - Prob. 10.3DQCh. 10 - Prob. 10.4DQCh. 10 - Prob. 10.5DQCh. 10 - Prob. 10.6CTECh. 10 - Prob. 10.7CTECh. 10 - Prob. 10.8CTECh. 10 - Prob. 10.9MACh. 10 - Prob. 10.10MA
Ch. 10 - Prob. 10.11MACh. 10 - Prob. 10.12MACh. 10 - Prob. 10.13MACh. 10 - Prob. 10.14MACh. 10 - Prob. 10.15VCCh. 10 - Prob. 10.16VCCh. 10 - Prob. 10.17VCCh. 10 - Prob. 10.18CCCh. 10 - Prob. 10.19CCCh. 10 - Prob. 10.20CCCh. 10 - Prob. 10.21CCCh. 10 - Prob. 10.22CCCh. 10 - Prob. 10.23MMLCh. 10 - Prob. 10.24MML
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