Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)
16th Edition
ISBN: 9780133973303
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 10, Problem 10.13MA
Summary Introduction
To determine: The price to consumers.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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How do you create a 5-page informational brochure for a company like Walmart and will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?
Hello for this question I chose PRODUCT. Pls answer this ASAP, i'll give u an upvote. Thanks
Answer the following
1. Among the 7Ps in the Marketing Mix (except the pricing) what do you think is the 2nd most important "P"? The "P" that complements Price. You may cite concrete examples to support your position.
2. Why did you choose that? You can site examples that you experience as a consumer.
The questions to follow are based on the Converse, Chuck Taylor, All Star Sneakers introduced see attached image
Q1 - Which one of the following pricing objectives would be considered most appropriate for the Converse All Star sneaker? Justify your answer.• Profit orientated goals• Sales orientated goals.• Increasing market shareQ.2 - If Converse introduced a new SMART WATCH for Men and Women, should they launch the product using Market Skimming or Marketing Penetration? Explain your choice.
Chapter 10 Solutions
Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)
Ch. 10 - Prob. 10.1DQCh. 10 - Prob. 10.2DQCh. 10 - Prob. 10.3DQCh. 10 - Prob. 10.4DQCh. 10 - Prob. 10.5DQCh. 10 - Prob. 10.6CTECh. 10 - Prob. 10.7CTECh. 10 - Prob. 10.8CTECh. 10 - Prob. 10.9MACh. 10 - Prob. 10.10MA
Ch. 10 - Prob. 10.11MACh. 10 - Prob. 10.12MACh. 10 - Prob. 10.13MACh. 10 - Prob. 10.14MACh. 10 - Prob. 10.15VCCh. 10 - Prob. 10.16VCCh. 10 - Prob. 10.17VCCh. 10 - Prob. 10.18CCCh. 10 - Prob. 10.19CCCh. 10 - Prob. 10.20CCCh. 10 - Prob. 10.21CCCh. 10 - Prob. 10.22CCCh. 10 - Prob. 10.23MMLCh. 10 - Prob. 10.24MML
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- Under the concept of customer value-based pricing, explain Trader Joe’s success.arrow_forward1. what is value pricing2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do?arrow_forwardDoes Trader Joe’s employ good-value pricing or value- added pricing? Explain.arrow_forward
- What pricing strategy wouldyou propose for Glitzz? What costs and expenses would be involved? Given your recommended price, what would be the break-even point?arrow_forward1. Suppose you are an entrepreneurial company engaged in the manufacture of smart phones. What pricing strategy would you adapt that you believe would best serve your objective? Explain. 2. What department/unit in an enterprise (ex. operations, finance etc.) is the most difficult to manage? Support your claim.arrow_forwardJoie `s Brownies is a new Egyptian startup offers some trendy American desserts in a trendy way demonstrating many alternatives and customizations through a unique hospitality experience, you were recruited by the owners to build up a pricing strategy. Identify their product ( Rev , Evo ….etc)arrow_forward
- As Director of Pricing for a mid-market retailer, Mary is struggling with her retail pricing strategy. Marys’ struggles, however, are familiar themes across retail today, like ‘getting shoppers in her stores and still driving profits’. So what’s Mary to do? More work, late nights? More spreadsheets? More status quo, or is it time to take pricing innovation for a test drive? For reference: https://youtu.be/HGhWnIb1nOYarrow_forwardCurrent Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced today? Consider: · How does this compare to competitors? · How sensitive are your customers to changes in price? Place: Distribution Strategy What is your current distribution strategy? Consider: · How does the product get to market? · What intermediaries are involved in the distribution network?arrow_forwardReading the extract, identify the target market and the appropriate pricing strategy Nike is to use to capture target market.arrow_forward
- Toys'R'Us Which if any of the pricing strategies dicussed in the chapter are being applied by Toy'R'US?Could they adopt any other strategies? Discuss buyer reactions to pricing strategies employed in the toy retailing industry. How can you explain this reactions? Evaluare how Toy'R' US has responded to Wal-Mart's pricing strategy What reccommendations would you make to the management of Toy'R'US going forward? As a business consultant you would like to advise Toy R Us to come outwith their own “Private Labels”. Describe the roles and the successfactors of a private label to the management of Toy R Us.arrow_forwardEconomics WipeX is a new cleaning tissue used for cell phones; wiping the surface of the cell phone to remove bacteria or micro-organisms. It is available in boxes similar to paper tissues, with a planned price of 5TL per five-item package 5.a) Would direct vs. indirect distribution be better for this product? State your reasoning b) Would exclusive vs. selective vs. intensive distribution be better for this product? State your reasoningarrow_forwardMarketing Product Idea: Product service idea is to create a mobile phone application that users can use to purchase clothing from different online stores in one shopping cart. Q. Write a demand-oriented approach for target pricing consumers are willing to pay for this app and why?arrow_forward
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