Marketing: Introduction (Custom)
16th Edition
ISBN: 9781323388686
Author: Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.2DQ
Summary Introduction
To discuss: The difference between the indirect
Introduction:
Direct marketing channel is the process of selling directly to the consumers “excluding all the intermediaries”.
Indirect marketing channel is the process of “including many intermediaries” to make the product reach final buyers
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