Marketing: Introduction (Custom)
16th Edition
ISBN: 9781323388686
Author: Kotler
Publisher: PEARSON
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Chapter 10, Problem 10.4DQ
Summary Introduction
To discuss: The major functions of logistics with an example of the decision the logistics manager makes on each function
Introduction:
Logistics management generally talks about how goods are bundled, stored, and transported to the final place. Logistic management includes identifying potential suppliers and distributors, and defining their availability and efficiency.
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- What are the major logistics functions? Briefly explain them. Outline the particular logistics challenges in your region of the world. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward•Visit each of the sites: •Lee Jeans (www.leejeans.com) •Wrangler Jeans (www.wrangler.com) •Arizona Jeans (www.arizonajeans.com) •Levi Strauss (www.levi.com) –Decide why these brands have adopted differing strategies to using the Web in aiding distribution. –Consider who owns the brands and how that may make a difference in the chosen strategy. Why do you think Levi changed its strategy.arrow_forwardCompanies had to adopt a multichannel distribution strategy after COVID19. Discuss thebenefits and costs of this strategy from 1) buyer, 2) seller perspective.arrow_forward
- Diagram the Caterpillar and KFC channel systems. How do they compare in terms of channel levels, types of intermediaries, channel member roles and responsibilities, and other characteristics? How well is each system designed?arrow_forwardDo you think their distribution strategy is effective? Explain.arrow_forwardAssume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets of your clients. Required:a) Discus the cost you incur using the services of the channel members. b) Analyze some of the issues facing channel members in their quest to be successful c) How is the growth of internet having a tool the business?arrow_forward
- List and briefly describe the major logistics functions. Provide an example of a decision a logistics manager would make for each major function.arrow_forwardAnswer the following questions briefly. Cite all references in APA format. 1. What is the role of managing information in the tourism industry? 2. How does the application of information systems increase the competitiveness of a tourism business? 3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market? 4. Explain the relationship between e-commerce and digital marketing? 5. Why is trust a pre-condition for a flourishing e-commerce?arrow_forwardHow does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?arrow_forward
- Critical Thinking Can a company's reverse logisticssystem have a significant influence on how a consumer views the organization and its brand? Arethere specific types of products for which a company's reverse logistics system could play a more important role in contributing to a customer's view of the organization? for those companies what characteristics would you expect their reverse logistics sys- tems to have in order to create high added value for acustomer?arrow_forwardSubject: Channel management Q1): How is e-commerce changing channel mix? Q2): What are the criteria for selecting the right distributors?arrow_forwardIf i choose Channel of distribution:-Website - Mobile App for Android - Mobile App for iOS For a product, what is the benefitarrow_forward
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