MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 10, Problem 10.3DQ
Summary Introduction

To discuss: The meaning of cost-based pricing.

A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.

Summary Introduction

To discuss: The ways companies use fixed and variable costs in cost-based pricing.

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How do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?
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Reading the extract, identify the target market and the appropriate pricing strategy Nike is to use to capture target market.
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