Concept explainers
Case summary:
Company GP is a manufacturer of the action cameras and the software that is utilized for video editing. The product line of the of the company includes various cameras, apparels, mounts, a drone, and a 360 degree six camera array that is sold through numerous retailers like Retailer BB, Retailer R, Retailer T, and on the website of Company GP. The founder of the company is Person NW was inspired from his interest on taking photos and his passion towards surfing.
Characters in the case:
- Company GP
- Person NW
- Retailer BB
- Retailer R
- Retailer T
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: The point of indifference or the specific attributes for the products of Company GP.
Want to see the full answer?
Check out a sample textbook solutionChapter 10 Solutions
Marketing
- Critical Thinking Sometimes marketers seem to stickwith the same packaging ideas year after year regardless of whether they are the best possible design.Following is a list of products. For each one, discusswhat (if any) problems you have with the packageof the brand you use. Then think of ways !he pack·age could be improved. Why do you think marketersdon't change the old packaging? Whal would be theresullS if !hey adopted your package ideas?a. Dry cerealb. Laundry detergentc. Frozen orange juiced. Gallon of milke. Potato chipsf. Loaf of breadarrow_forwardMobile phone, once seen as a fashion accessory, has been one of the fastest growing technologies and necessities in the world to date. Against the backdrop:1. Interpret and describe the significance of the role of product designers in light of what was already know about products2. Explain any new understanding.3. Propose a model to that effectarrow_forward“Not every brand is created equal. Among our close to 300 products, flagship product San MiguelBeer stands a head above the rest- its appeal to beer lovers having endured over 110 years. AlthoughSMB is probably the best example of a brand that transcends generations despite shifting consumertastes, it has never been our intent to be a one-brand company.“Expanding our product portfolio – either through new product development or acquisitions – is acornerstone of San Miguel’s growth strategy. In 2001, we intend to dram up new products and getthem on the shelf faster. We’re inspired by the success of Ponkana, a powdered juice brand ofSugarland Beverage Corporation, which found its way to the market a mere three months after it wasconceptualized.“We will continue to develop new products that anticipate and fulfill our consumes’ diverse needs.” Questions:1. What is a brand? Why are products branded?arrow_forward
- “Not every brand is created equal. Among our close to 300 products, flagship product San MiguelBeer stands a head above the rest- its appeal to beer lovers having endured over 110 years. AlthoughSMB is probably the best example of a brand that transcends generations despite shifting consumertastes, it has never been our intent to be a one-brand company.“Expanding our product portfolio – either through new product development or acquisitions – is acornerstone of San Miguel’s growth strategy. In 2001, we intend to dram up new products and getthem on the shelf faster. We’re inspired by the success of Ponkana, a powdered juice brand ofSugarland Beverage Corporation, which found its way to the market a mere three months after it wasconceptualized.“We will continue to develop new products that anticipate and fulfill our consumes’ diverse needs.” Question: What are the merits and demerits of product branding and of generics?arrow_forwardInstructions In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of US$150…arrow_forwardWren is a company that helps consumers offset their carbon footprint. Wren helps you fund the best climate solutions and start taking climate action Do a campign as a wren marketing team in egypt The task is to create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them?arrow_forward
- In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels and some of the lessons from Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of…arrow_forwardStrategies on how I'm going to market my products (snacks) at international market. Please give me 3 strategies with full explanation. typed answer and don't copy.arrow_forwardTo what extent would you agree with the claim that Deliveroo's has a market orientation? Justify your standpoint with reference to key theory and application to Deliverooarrow_forward
- Does Mavi have the right brand to support your recommended growth path? Why or why not? How would you assess Mavi's current brand equity and how transferable it is to new growth arenas? How extendable is the Mavi brand?arrow_forwardThis sources of new ideas not only have suggestions for completely new products, but they can also help in marketing the entrepreneur's newly developed products. Select one: a. Government b. Existing Products and Services c. Consumers d. Distribution channels If the main product is Iphone 13 Pro Max, then its complementary technology is: Select one: a. Phone case b. Airpods c. All mentioned d. Tempered glass screen protectorarrow_forwardTo what extent would you agree to the claim that Deliveroo's has a market orientation? justify your stand points with reference to key Theory and application to Deliveroo'sarrow_forward