Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 10.4, Problem 10.4LO
Summary Introduction
To determine: The factors that contribute to the success or failure of the service or a new product.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
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Which among the following is related to experimentation and generation of ideas regarding a new product or service?
a.
Product design
b.
Value development
c.
Research and development
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identify the product or service which you would want to introduce and classify whether this product or service is a conventional or and innovative business
Create a new product or redesign an existing product using the individual product and service decision
Chapter 10 Solutions
Marketing
Ch. 10.1 - Prob. 10.1LOCh. 10.2 - Prob. 10.2LOCh. 10.2 - Prob. 10.1LRCh. 10.2 - Prob. 10.2LRCh. 10.3 - Prob. 10.3LOCh. 10.4 - Prob. 10.4LOCh. 10.4 - Prob. 10.3LRCh. 10.4 - Prob. 10.4LRCh. 10.4 - Prob. 10.5LRCh. 10.5 - Prob. 10.5LO
Ch. 10.5 - Prob. 10.6LRCh. 10.5 - Prob. 10.7LRCh. 10.5 - Prob. 10.8LRCh. 10.5 - Prob. 10.9LRCh. 10.5 - Prob. 10.10LRCh. 10.5 - Prob. 10.11LRCh. 10 - Prob. 1AMKCh. 10 - Prob. 2AMKCh. 10 - Prob. 3AMKCh. 10 - Prob. 4AMKCh. 10 - Prob. 5AMKCh. 10 - Prob. 6AMKCh. 10 - Prob. 1VCCh. 10 - Prob. 2VCCh. 10 - Prob. 3VCCh. 10 - Prob. 4VCCh. 10 - Prob. 5VC
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- Discuss various sources of product or service ideas; Discuss methods for generating new product or service ideas; Discuss how to conduct an initial screening of business ideas and opportunitiesarrow_forwardDiscuss other existing products that have created new life for the product by embracing Internet, mobile, or social media platforms. Suggest an app for another tangible product or service that does not currently use online, mobile, or social media, along with ways to encourage customer engagement and social sharing.arrow_forwardWhat are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?arrow_forward
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