Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 2ALR
Summary Introduction

To discuss: The distinction between full-service and limited-service research suppliers.

Marketing research is a methodical issue of investigation, demonstrate building, and truth finding with the end goal of essential decision making and directing the marketing of products and services.

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What are the differences between full-service and limitedservice research suppliers?
How is information obtained to write a research paper?
What difficulties and challenges do you face when writing research reports? You may share advice you have with the class for dealing with these challenges.
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