Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 3ALR
Summary Introduction

To Discuss: The era of big data presents opportunities and challenges to marketing researchers.

Introduction: Marketing research is a methodical issue of investigation, demonstrate building, and truth finding with the end goal of essential decision making and directing in the marketing of products and services.

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How does the era of big data present opportunities and challenges to marketing researchers?
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