Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 6ALR
Summary Introduction
To Discuss: The difference between primary and secondary data and the phase in which the researchers should collect each type of data.
Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data is implies the data gathered by another person before.
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Distinguish between primary and secondary data. Whenshould researchers collect each type of data?
Identify and discuss the advantages and disadvantages of using existing data for secondary data analysis. Provide at least one example for each. In your opinion, do you think the advantages outweigh the disadvantages? Why or why not?
What is data modeling in the context of data warehousing, and how does it help in organizing and structuring data for analysis?
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Contemporary Marketing (MindTap Course List)
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