Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10, Problem 4CTE
Summary Introduction
To Discuss: The drawbacks in the methods for obtaining primary information from customers.
Introduction: Primary data implies the direct information accumulated by the analyst himself or herself. Secondary data implies the data that has been already gathered by another person.
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Contemporary Marketing (MindTap Course List)
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