MARKETING:INTRO (LL)- W/ MYMARKETING LA
13th Edition
ISBN: 9780135983690
Author: Armstrong
Publisher: PEARSON
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Chapter 10, Problem 2BLC
Summary Introduction
To discuss: The results of Company C and Company K and in what manner they have supported and managed their channels.
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MARKETING:INTRO (LL)- W/ MYMARKETING LA
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- Medical/AT Device Distribution Network With Intense Clinician Training Support From The Manufacturer What was the distibution channel selected by the manufacturers of iWalk 2.0? Illustrate a diagram and explain. Which product-related factor made them decide their choice of distribution channel? Explain. What programs did the manufacturer use to motivate their channel members? Do you think their distribution strategy is effective? Explain.arrow_forwardAssume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets of your clients. Required:a) Discus the cost you incur using the services of the channel members. b) Analyze some of the issues facing channel members in their quest to be successful c) How is the growth of internet having a tool the business?arrow_forwardAssuming that you are starting a car service at peoples home(home service) business, where will you sell your product and why? Will you use direct or indirect channels?arrow_forward
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