MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 10.2, Problem 10.2LR
Summary Introduction
To determine: The variation between product mix and product line.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.A company gets new productsin two ways. One is acquisition and another one is developing a new product.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is the difference between a product line and a product mix?
What is Straight product extension?
How do you distinguish between a consumer productand a business product?
Chapter 10 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 10.1 - Prob. 10.1LOCh. 10.2 - Prob. 10.2LOCh. 10.2 - Prob. 10.1LRCh. 10.2 - Prob. 10.2LRCh. 10.3 - Prob. 10.3LOCh. 10.4 - Prob. 10.4LOCh. 10.4 - Prob. 10.3LRCh. 10.4 - Prob. 10.4LRCh. 10.4 - Prob. 10.5LRCh. 10.5 - Prob. 10.5LO
Ch. 10.5 - Prob. 10.6LRCh. 10.5 - Prob. 10.7LRCh. 10.5 - Prob. 10.8LRCh. 10.5 - Prob. 10.9LRCh. 10.5 - Prob. 10.10LRCh. 10.5 - Prob. 10.11LRCh. 10 - Prob. 1AMKCh. 10 - Prob. 2AMKCh. 10 - Prob. 3AMKCh. 10 - Prob. 4AMKCh. 10 - Prob. 5AMKCh. 10 - Prob. 6AMKCh. 10 - Prob. 1VCCh. 10 - Prob. 2VCCh. 10 - Prob. 3VCCh. 10 - Prob. 4VCCh. 10 - Prob. 5VC
Knowledge Booster
Similar questions
- Explain the product-mix and it's four dimensions: width, length, depth, and consistency.arrow_forwardWhat is the difference between manufacturer brands and store brands?arrow_forwardWhat is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.arrow_forward
- Describe one product with it is elements of marketing which are design, features, brand name,service, price, discount, promotion, advertising, payment, location, and transportation .arrow_forwardWhat is the difference between product depth and product breadth?arrow_forwardWhy change product line depth?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning