MARKETING
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ISBN: 9780135286487
Author: Armstrong
Publisher: PEARSON
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Chapter 11, Problem 11.18MML
Summary Introduction
To discuss: The various types of shopping centers and to specify with examples in Person X’s community or neighboring city.
Introduction:
A set of retail businesses that are planned, owned, managed and developed as a unit is known as a shopping center.
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Students have asked these similar questions
1. "Online retail is an established distribution channel," according to the information provided. Do you agree? If you answered yes or no, explain why.
2. Whether mobile commerce is a standalone entity or an extension of an existing online channel, how does the customer say this is the channel that solidifies its importance as a viable customer alternative?
3. Why is it that the ease of all three shopping behaviors, such as how, where, and when, has changed dramatically? Share your thoughts on these three shopping habits.
1. Identify and describe some bases for segmenting retail markets. How would a retailer use them?
2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain.
3. Explain the difference between disposable and discretionary income. Which is more important to retailers?
3.
Why is location-based marketing so attractive to marketers?
Why are in-app ads becoming so important to marketers?
Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research?
What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why?
Is price discrimination different from versioning? If so, how?
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