MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134132358
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.4DQ
Summary Introduction

To discuss: The three major groups of wholesalers.

Introduction:

Wholesaler is a firm or person who purchase huge quantity of goods are from various producers. Their goods are stored in a warehouse and resold to retailers.

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