BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
16th Edition
ISBN: 9781323305867
Author: ARMSTRONG/KOTL
Publisher: PEARSON C
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Chapter 11, Problem 11.5DQ
Summary Introduction

To discuss: The manner in which wholesalers increase their value in channel of distribution.

Wholesaler:

Wholesaler is a firm or person who purchases huge quantity of goods from various producers, stores the goods in warehouse and resells them to the retailers.

A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved from delivery of a product to the final consumers.

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