BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
16th Edition
ISBN: 9781323305867
Author: ARMSTRONG/KOTL
Publisher: PEARSON C
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Chapter 11, Problem 2ALC
Summary Introduction
To determine: Whether online shopping or bookstore is best. Compare the shopping experience and where could Person X shop and give reason behind that.
Introduction:
Online shopping is purchasing of goods and services through internet which will be delivered to the customer’s house.
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What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.
Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…
What do you need from your favourite online store in terms of how it works and how it looks?
Chapter 11 Solutions
BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
Ch. 11 - Prob. 1ALCCh. 11 - Prob. 1BLCCh. 11 - Prob. 2ALCCh. 11 - Prob. 2BLCCh. 11 - Prob. 2CLCCh. 11 - Prob. 11.1DQCh. 11 - Prob. 11.2DQCh. 11 - Prob. 11.3DQCh. 11 - Prob. 11.4DQCh. 11 - Prob. 11.5DQ
Ch. 11 - Prob. 11.6DQCh. 11 - Prob. 11.7CTECh. 11 - Prob. 11.8CTECh. 11 - Prob. 11.9MACh. 11 - Prob. 11.10MACh. 11 - Prob. 11.11MACh. 11 - Prob. 11.12MACh. 11 - Prob. 11.13MACh. 11 - Prob. 11.14VCCh. 11 - Prob. 11.15VCCh. 11 - Prob. 11.16VCCh. 11 - Prob. 11.17MMLCh. 11 - Prob. 11.18MMLCh. 11 - Prob. 11.19MML
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- Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?arrow_forwardIn order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailerarrow_forwardExamine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forward
- Spend a little bit of time browsing Alibaba.com and looking at some examples of the many goods that are available to buy on that website. In comparison to making a purchase on Amazon.com, what are some of the logistical considerations that must be taken into account while making a purchase on Alibaba.com?arrow_forwardCustomers want to purchase specialty goods such as luxury bags or shoes at Macy’s and have come to expect assistance in every phase of the shopping process. Macy’s is a __________.arrow_forwardIn a nutshell, how would you explain the advantages of online shopping over a conventional brick-and-mortar strategy?arrow_forward
- You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forwardwhy omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer, and the main challenges of a pure e-commerce retailer when to implement a successful omnichannel business model.arrow_forwardWhat is e-commerce? How is it defferent than e-buisness? Explain the different categories of e-commerce, as mentioned in the lecture, with examples.arrow_forward
- In terms of both features and non-features, what do you believe an ideal online store would need to succeed?arrow_forwardWhat are the prerequisites, both functional and non-functional, for any website that you choose that specialises in online shopping?arrow_forward1. "Online retail is an established distribution channel," according to the information provided. Do you agree? If you answered yes or no, explain why. 2. Whether mobile commerce is a standalone entity or an extension of an existing online channel, how does the customer say this is the channel that solidifies its importance as a viable customer alternative? 3. Why is it that the ease of all three shopping behaviors, such as how, where, and when, has changed dramatically? Share your thoughts on these three shopping habits.arrow_forward
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