Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 2ALC
Summary Introduction
To determine: Whether online shopping or bookstore is best. Compare the shopping experience and where could Person X shop and give reason behind that.
Introduction:
Online shopping is purchasing of goods and services through internet which will be delivered to the customer’s house.
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Marketing: An Introduction (13th Edition)
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- Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forwardYou can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forwarda) Mention a retail business that you want to start. b) Where do you want to start? c) Who are your target customers? d) Mention a suitable type of retailer you prefer for your retail businessarrow_forward
- What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.arrow_forwardThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?arrow_forwardWhat potential issues retailer might face given the condition of understored locations?arrow_forward
- Choose a product category that both you and your parents purchase (e.g. business, clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you typically purchase this merchandise? What about your parents? Explain why there is, or is not, a difference in your store choices.arrow_forwardOnline retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forwardwhat is your favorite retailer? why do you like this retailer?arrow_forward
- What are the advantages and disadvantages of shopping online?arrow_forwardHow does a traditional specialty store attract customers?arrow_forwardIn order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailerarrow_forward
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