MARKETING-CONNECT ACCESS
7th Edition
ISBN: 9781260428216
Author: Grewal
Publisher: MCG
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Chapter 1.1, Problem 2PC
Summary Introduction
To determine: The blank word.
Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.
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Do you agree that the goal of marketing can be simplified down to just three words get build and hold? why, why not?
this is from "Marketing Management" Subject
a) In your opinion, what is marketing?
b) What are the most important factors to good marketing?
c) Are you interested in a career in Marketing? If so, why?
5-
In Kotler's definition of marketing, what appears to be the objective of companies for satisfying customers?
a.
awareness
b.
demand
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profit
d.
social responsibility
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